Research On Body Communication In Beauty Videos In The New Media Environment

From the perspective of body media,this paper takes the bodies displayed by bloggers in beauty videos as objects,summarizes three types of bodies for interaction,aesthetic bodies and consumed bodies,and analyzes the paths of body construction in beauty videos in four dimensions: physical symbols,scene symbols,discourse symbols and form symbols.The multidimensional presentation of the body in beauty videos is both the demand of the body as a medium of communication and the result of consumption and exhibition.The orgy of the body in the new media environment means to a certain extent that gender stereotypes are broken and the public has the power of body planning,but it also has risks such as alienation.The first part uses a documentary research method to explain the theoretical basis of body communication research by combing through the historical lineage and the ups and downs of body communication.Analyzing the development and changes of the body in the media environment,it is found that the body shifts to practice in the new media environment,and the body becomes the subject of communication,and is present in the form of a virtual body to realize the transformation of the role of the body.The body as a symbol pervades the screen interface and becomes a cultural style of public attention.The second part is a study of the construction of body landscapes in beauty videos.Through case studies and participatory observation,the construction of body landscapes in beauty videos is explored in terms of physical symbols,scene symbols,discourse symbols and form symbols in beauty bloggers’ videos,and the "body" of the bloggers is found to be a unique and impactful visual consumption symbol in beauty videos.The third part is to analyze the meaningful expression of body communication in beauty videos.When the body becomes an imaginary symbol,the symbol manipulates the consumption and the desire of the body appears.It is expressed as the communication demand of virtual body becomes bigger,the need of visual aesthetic body exhibition,and the consumption logic of using body as capital for resource conversion.The fourth part is an exploration of the value,problems and reflections of body communication in beauty videos.It is found that under the development of media technology,body communication in beauty videos has unique social value,but also has problems such as alienation risk and body regulation,etc.The development path of beauty videos is considered from the perspective of subject and object,and the future picture of body communication is imagined.In the future where the body is increasingly cyberized,when the human body is being constructed by technology and society,returning to the body in communication is the only way to In the future,when the human body is increasingly cybernetic and socially constructed,it is important to return to the body in communication to find the essential meaning of body communication.This paper takes the body as an entry point and uses theories from philosophy,sociology,aesthetics,and phenomenology to reveal the impact and changes brought about by the body in communication and society.It is concluded that body communication in beauty videos is a communication phenomenon that is mediated by the body,dominated by technology,influenced by consumerism and visual culture.