Research On Zheng Zhenduo’s Editing And Publishing Practice And His Thought

Zheng Zhenduo is a famous writer,literary historian,translator,editor and publisher in China.Throughout his life,his editing and publishing practice has always run through his literary practice and literary history research.During the 40 years from Zheng Zhenduo ’s founding of the first newspaper to his tragic death in 1958,his editing and publishing activities were almost uninterrupted.Many publications and books published under his auspices were pioneering in the war-torn era.His editing and publishing practices and ideas have important guiding significance for the development of the current editing and publishing industry.Zheng Zhenduo ’s editing and publishing practice is divided into three stages :initial stage,development stage and mature stage.By combing his main editing and publishing practices at different stages,it is found that his editing and publishing activities are deeply influenced by the social environment.Social trends such as ’national salvation and liberation ’,’ social transformation ’,and ’ sorting out national heritage ’ have subtly influenced the direction and purpose of Zheng Zhenduo ’s editing and publishing.The publishing industry has gradually modernized in technology,providing technical support for Zheng Zhenduo ’s editing and publishing practice.In addition,the emergence of new cultural publishing institutions has made the market competition very fierce,and has set off a wave of publication innovation.The desire of publishing institutions for talents has made Zheng Zhenduo ’s editorial talents useful.War,political system,academic and other factors also more or less affected Zheng Zhenduo ’s editing and publishing practice.These social factors jointly promoted Zheng Zhenduo ’s thought of " paying attention to people " in editing and publishing.First,he formed the editing concept of " people-oriented," not only transforming society with humanitarian ideas,but also guiding and developing people by building new literature and sorting out the national heritage.Secondly,it has formed the editor ’s role cognition of ’ marrying others ’,cultivated excellent author team with dedication and service consciousness,and attracted a large number of loyal readers.The third is to form a scientific editing method based on human needs,discover the unique charm of graphic combination,and be keen on systematic publication presentation.