| In the era of information fast food,the threshold of communicators is becoming more and more decentralized,the power of new media is expanding,and traditional mainstream media have also "gone to sea".While the total amount of information is expanding,the quality of information is mixed,and the expression of communicators is also under higher demand.Whether it’s a host transitioning from mainstream TV media or a civilian voice-over relying on the short-form video wave.The particular genre of journalism is of great importance to the media industry as a whole and to society as a whole.In order to grasp the communication logic of the new media platform more precisely,and grasp the characteristics of expression.So this paper takes Van Dijk’s discourse analysis theory as the basis,and starts from the text of short video news.Taking the news text as the key point and then connecting it to the face of communication expression,the expression strategy of news commentary short video anchors is outlined from the point to the face.Therefore,the author analyzes the characteristics of text news on new media platforms from two perspectives: text and context,which include macro structure,schematic structure,micro structure and contextual style.And according to the characteristics of its text news,I summarize the expression strategies of four major news commentary short video anchors,which include: audience,content,context and visualization,and provide logical suggestions for news anchors and hosts of new media platforms.It is also hoped that in the new media platform with serious homogenization of content,the guidance of mainstream values will be strengthened from the actual content. |
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