Function And Path:Research On Socialization Of Online Document Media

Online document is a software that supports online collaborative editing by multiple people.At present,the online document platforms with a high share in the domestic market mainly include graphite documents,Jinshan documents and Tencent documents.Although there are different functional settings and user development priorities,their core media logic is basically the same.After experiencing the upsurge of online office work,the user group of online documents has gradually expanded.With the emergency rescue of sudden disasters,they have demonstrated a strong social mobilization.Since then,they have continued to participate in online learning,brand marketing,group social networking and many other scenarios.At the same time,with the continuous innovation of media technology,they have increasingly played a social force of science and technology for good,enabling social production and life in all areas.This paper combines the practical application cases of online documents with the relevant theories of media and socialization,and combs the social functions of online documents on the basis of fact analysis.First,information integration and social coordination,second,agenda setting and cultural transmission,third,social intervention and two-way acculturation.The social functions presented by online documents are also an important driving force in the process of their socialization practice,From a micro perspective,it constructs an online social gathering platform to facilitate the collection and integration of massive information.From a more meso perspective,it profoundly affects users’ thinking methods and behavior patterns.It embeds the core media logic into the system model of the whole society.From a more macro perspective,it connects online and offline platforms,private and public domains,It greatly affects the spatial turn of society.To sum up,online document is no longer a single efficiency tool.Its development potential in various fields of society is of great significance for us to study the dynamic relationship among media,audience and society.