Research On Short Video Communication Of Local Culture Based On "Kuai Shou" Platform

With the acceleration of the urbanization process,urban culture gradually occupies the dominant position.The living space of local culture is deconstructed,but also falls into the crisis of inheritance and transmission,and shows the marginalization,commercialization and desertification of "town disappearance and city growth".These crises lead to the emergence of local culture gradually forgotten,and the prosperity and revival of Chinese culture cannot be separated from the development and inheritance of local culture.Therefore,local culture urgently needs to make use of new carriers to find new opportunities.The emergence of "Kuai shou" platform has prompted the market of short video users to sink,deeply embedded in the rural space,benefit to the countryside to bid farewell to the long-term "other" telling the situation,ushered in the opportunity of "self" words.With the help of this platform,users living in rural areas of Gansu actively participate in local cultural communication practice and activate the atmosphere of cultural communication,reshaping the local culture of Gansu in the network and helping the culture.Dissertation draws on the Laswell 5W model and takes the "Kuai shou" platform as the channel to research the short video communication of Gansu local culture from multiple dimensions,such as disseminator,communication content and communication audience.To describe the subjects of Gansu local culture and analyze the behavior of Gansu local culture,so as to outline the general picture of the short video communication.Article through the analysis of the subject,spread content and its users,found that "kuai shou" platform of Gansu local culture short video can be more comprehensive spread fresh local culture,the civilian perspective and story narrative means make video content more infectious,so as to promote the audience to form overall cognition of local culture.However,there are still many deficiencies in the communication subject,communication content and communication audience of local culture short video.This paper summarizes the corresponding optimization measures,in order to provide reference for the development and inheritance of Gansu local culture in the new media era.