Research On Scenario-based Marketing Strategies For Children’s Theme Publishing In The Era Of Intelligent Media

Children and children are the hope of the country.The party and the country have always attached great importance to the education of minors.General Secretary Xi Jinping specifically proposed to help young people "buckle the first buttons of life".In recent years,the state has introduced various policies to lead the children’s publishing industry in recent years.Development,as an important part of children’s publishing,the publication of children’s theme is also increasingly valued and concerned by the industry and academic circles.In recent years,there have been many children’s theme publications that have appeared in the market,promoting the theme of the main theme of the society and the outstanding traditional culture of China.In terms of enhancing national consciousness and cultural self-confidence,and even the realization of the Chinese dream,it has an irreplaceable role in cultural heritage.People in modern society live in scenes,and consumer demand has also shifted from previous products and services to scene experience.Scenic marketing as a type of marketing means,it has been applied to marketing activities in various industries.In the era of Rong Media,the publishing industry emphasized integration and transformation,and cleverly utilized scene marketing methods in the publishing industry can bring more instant benefits to publishers,promote its marketing activities and audience coverage.Establish a good brand image in your heart and achieve more profound purpose and influence.For the marketing of children’s theme publications,children’s theme publishing itself has more special and multi-value and significance.Secondly,in the fierce competition in the book industry,it is increasingly focusing on the innovation and breakthrough of marketing methods.Unique advantages and functions will be valued and widely adopted in the process of children’s theme publication marketing in the future.This article first understands the overall general overview of children’s theme publishing development,and analyzes a few representative scenario marketing cases on the current market as an example.From the perspective of three-dimensional marketing,visual marketing and digital marketing Children’s theme publishing scenario marketing application status,in-depth discussing the scenes of scene-based marketing strategies in the implementation of the theme publication implementation process,the marketing marketing awareness is not in place,the marketing experience is not good,the quality of the content quality and the lack of digital marketing talents,combined with the domestic domestic Outstanding practical cases and cutting-edge theories have proposed several points of marketing strategies,including strengthening the full process of publishing houses and the integration of product effects,and clearly set up effective marketing positioning to build effective scenarios to guide consumption,dig deep children,dig deep children,and dig deep children.The theme publishing content resources improve the quality of marketing and improve the professional literacy of marketers,and a series of theoretical results such as children’s theme publishing scenario marketing status,problems,strategic countermeasures and other theoretical results from the theoretical level.Provide reference and inspiration,speed up the pace of adaptation and use of the intelligent media era,and bring new development space for the scene marketing of children’s themes,promote the growth of China’s theme publishing industry and the progress of the publishing industry marketing industry.