Research On The Promotion Of Children’s Audiobook Reading In The Digital Age

Since the 18 th National Congress of the Communist Party of China,our country has taken the national reading as a strategic deployment,and has written it into the "government work report " for nine consecutive years.Advocating and promoting the national reading has become an important national cultural development strategy.Children’s reading,as an important part of national reading,naturally ushered in a new opportunity for development.With the rapid development of mobile Internet,handheld mobile terminals based on smart phones and tablet computers not only enhance the user ’s mobile Internet experience,but also bring new development models to all walks of life.The online audio market is no exception.Audiobook platforms have mushroomed rapidly,and their coverage scenarios are increasingly widespread.Children are the largest reading group of audiobooks.This unique auditory reading method plays an active role in promoting children ’s language and thinking ability development,stimulating children ’s reading interest and carrying out fragmented reading.’Kai Shu Storytelling ’ has been online for 9 years,with a total user of more than 60 million.It can be said to be a leader and typical representative of children ’s audiobook platforms.This paper mainly studies the promotion of children’s audiobook reading in the digital era through literature research and case analysis,including an overview of the basic concepts of children’s audiobook reading promotion,an analysis of the external environment and practical significance of children’s audiobook reading promotion in the digital era,and takes "Kay Shuo Tells Stories" as a case,from the platform overview,operation status The reasons for success are summarized from three aspects.Finally,according to the problems faced by children’s audiobook reading promotion in the digital era,such as the single promotion channel,it is difficult to break the original circle;The content supply side is narrow,with a single core brand figure;The homogenization of mobile content and the lack of high-quality reading materials have led to targeted proposals for online and offline collaborative assistance to expand children’s reading promotion channels;Innovate the form of reading promotion activities and cultivate professional children’s reading promotion teams;Enhance the originality and pertinence of the content,and help the communication of high-quality children’s audiobook and other solutions.The conclusion is that we should explore the development of children’s audiobook from the perspective of children,help promote children’s reading,let children’s audiobook enter more families,and let the reading behavior truly integrate into children’s life,becoming children’s daily life style.