Research On Laptop Product Marketing Strategy Of Huawei Technologies Co.,Ltd

With the continuous development of mobile communication network,technology and increasingly mature,portable laptop has become the current mainstream mobile terminal products,in the face of global inflation and economic downturn,whether processor competition,user demand,product form and performance and usage scenarios in a series of disruptive changes,global laptop is changing the new normal.Many established notebook computer manufacturers in the changeable market,the industry pressure is also increasing,in the notebook computer market into the global shipments fell to the bottom,Huawei "against the market" to launch Matebook series of notebook computer products into the notebook computer market,bringing new blood for the notebook computer industry.Faced with such a severe market environment,Huawei company,as a rookie in the notebook computer market,takes customers as the center,adheres to the exploration of its own characteristic marketing strategy,and gradually occupies the market share by improving the independent innovation technology ability,and playing the ecological synergy.By taking the global high-tech enterprise of Huawei company as a model,we can gain insight into the enterprise’s business standing and growth experience,as well as provide a benchmark for other domestic and foreign technology and technology firms,enabling them to gain knowledge of the company’s outstanding practices and generate enhancement ideas for the enterprise’s growth.This paper delves into the marketing tactics of Huawei’s notebook computer products,integrating pertinent literature and other sources to uncover issues such as single-product marketing and high prices.To begin,it examines the current strategy.Subsequently,PEST analysis and SWOT theory are employed to further scrutinize the macro and micro economic atmosphere of Huawei notebook computer market,contrast the pros and cons of Huawei notebook products and rivals,and summarize the potentials and dangers of Huawei notebook computer products.Huawei’s 4P marketing strategy is divided into four aspects: product,price,promotion and channel.This enables the company to reshape the target market and positioning,and to offer solutions that are pertinent to the notebook computer market.To sum up,Huawei,as a rookie in the notebook computer industry,has unique advantages in brand,technology,innovation and other aspects,which meets consumers’ needs for mobile portable office and fashion light business in all aspects,and also lays a foundation for Huawei to establish a full scene ecosystem.