Research On Study Travel Of Public Library Based On Development Of Local Literature

In recent years,study travel,which not only embody the connotation of the integration of culture and tourism but also aim to improve students’ understanding of social life,are in the ascendant.From the perspective of public library,on the one hand,it is one of its legal obligations to provide reading guidance and social education for children and provide support for schools to carry out extracurricular activities.On the other hand,systematically collecting local literature information,preserving and inheriting local culture are also its legal obligations and responsibilities that cannot be ignored.Therefore,carrying out study travel research of public libraries based on the development and utilization of local literature resources can not only explore and innovate the integration mode of culture and tourism in public cultural institutions,but also effectively perform the functions of local cultural inheritance and protection in public libraries.It is also an inevitable requirement for the high-quality development of culture and education in the new era.Based on the above background,this study combines theoretical research with empirical research to carry out research on study travel of public library based on development and utilization of local literature resources.In terms of theoretical research,the following points are mainly analyzed by literature research:(1)This study is basically explained from the aspects of research background and significance,research ideas and methods,and research content and framework.(2)Define relevant concepts and summarize the research status of study travel and local literature of domestic and foreign public libraries.(3)Qualitatively analyze the current situation of development and utilization of local documents in Shanghai public libraries.According to the theoretical research,the practice of the development and utilization of local literature in Shanghai public libraries mainly includes five types: holding characteristic exhibitions,building themed branch libraries,supporting decisionmaking of government and enterprises,developing cultural and creative products,and designing study travel routes.Empirical research mainly relies on field investigation,interview,questionnaire and other methods,in which the project of "Combination of Culture and Education" of Jiading Library was summarized and the advantages of the existing local literature resources of Jiading Library that can be developed and utilized through study travel were summarized.Empirical research quantitatively analyze students’ market demand from two dimensions of project effectiveness evaluation and study travel demand for libraries.The empirical findings are as follows:(1)Students’ overall evaluation of the "Combination of Culture and Education" of Jiading Library is good.Students have high willingness to participate in the project.(2)Short-term study travel which has rich knowledge is more popular.(3)Students prefer local cultural resources that they can personally participate in,such as the experience of intangible cultural heritage skills,and are more willing to read local literature embedded in tourist routes.Based on the above research results,relying on the RMP analysis method,this paper puts forward the development strategy of public library study travel based on the development and utilization of local literature resources from the three aspects of library resources,market demand and product planning respectively:(1)Adapt to local conditions and give full play to the advantages of local literature resources.Public libraries can highlight their regional characteristics by sharing geo-cultural resources,highlighting intangible cultural heritage,giving full play to the advantages of local cultural attractions,emphasizing local celebrity resources,and linking various local literature supply channels.(2)Demand-oriented,enhance precise supply.Public libraries should be oriented towards primary and middle school students,who are the main target of study travel services.They should pay attention to students’ needs of "learning" extensively in the cross-disciplinary knowledge and "traveling" deeply in the process of novel and interesting experience and promote feedback in the later period,to consolidate and improve the achievements of study travel.(3)Overall planning and emphasis on product development.The short-term strategy and long-term strategy of product development should be formulated respectively.The short-term strategy should be focused on the construction of operation guarantee mechanism,the design of graded courses and the development of supporting service materials.Centering on the brand building of study travel,the long-term product development strategy is drawn with the emphasis on the study travel route design and professional personnel training.