Research On Tiktok “Three Rural”short Video Communication From The Perspective Of Rural Revitalization

In the Internet era,short video has developed rapidly,the digital information infrastructure in rural areas has been gradually improved,and farmers have gradually joined the team of short video shooting.The creator of the "three rural" short video shows the rural life in the new era from the perspective of ordinary people,reshapes the audience’s understanding of the countryside,promotes the rural economic development,and spreads the rural culture.But at the same time,there are also problems such as the lack of media literacy of creators and the serious homogenization of content.We must explore the causes of these problems,put forward corresponding suggestions,and optimize the communication strategy of the "three rural" short video,so that the "three rural" short video can better help rural revitalization.This article is divided into five chapters.In the first chapter,the concept of "short video" and "short video for agriculture,rural areas and farmers" are defined,and the development status of "short video for agriculture,rural areas and farmers" is analyzed.Secondly,it analyzes the background of the rise of "agriculture,rural areas and farmers" short videos from four aspects: the country,the platform,the creator and the creation environment.The second chapter analyzes the communication strategy of "three rural" short video from three aspects: the creative subject,the type of video content,and the strategy of attracting fans.The third chapter analyzes the dissemination value of the "three rural" short video from the economic,cultural and social perspectives.The fourth chapter analyzes the problems and challenges in the dissemination of the "three rural" short video.The fifth chapter puts forward suggestions to optimize the development of "agriculture,rural areas and farmers" short videos from the three levels of creators,platforms and countries.