An Analysis Of The User Behavior Of The Formation Of Information Cocoon Room From The Perspective Of Communication Psychology

In the information environment with the rapid development of new media,users are faced with challenges in obtaining appropriate information.It is increasingly difficult to retrieve appropriate target information and judge the quality of information.Information distribution and push under the big data algorithm mechanism is the main means of information processing at present,but this system is not perfect.There may be deviation in the user’s subjective selection and judgment of information;The algorithm push mechanism of the platform will also be affected by some external and personal factors.The information acquisition behavior and habits of network users have always been the focus of network communication and management.Information cocoon room is a special information acquisition situation.After its formation,in the discussion of public events,it is difficult to reconcile the differences of different views,which may lead to individual polarization or group polarization.The third party effect theory shows that individuals have the cognitive stereotype of "overestimating themselves and underestimating others",and predict the attitudes and behaviors of others,and have subsequent behaviors.This paper believes that the relevance of the two lies in whether the follow-up actions taken by the audience after the generation of the third-party effect cognition conform to the non-diversified information contact,thus promoting or preventing the formation of the information cocoon.In this paper,questionnaire analysis and personal interviews are used together to study the possibility of users’ subsequent behavior habits affecting the formation of information cocoons from the perspective and needs of users,using the third party effect theory.The study found that the third party’s effect cognition does exist;Third party effect cognition is related to follow-up behavior;In a specific context,users have the follow-up behavior of "information filtering",which conforms to the principle of information cocoon room generation.It shows that the follow-up behavior of the third person’s effect cognition can affect the formation of the information cocoon.According to the research results,starting from the prevention and optimization path of the information cocoon house,and discussing the ideas of governance under the network environment.