Museum As A Medium: Visual Metonymy, Spatial Performance And Relational Reconstructio

Since the 18th Party Congress,museums have become an important force to be reckoned with in the construction of a strong cultural nation.At the same time,under the profound proposition of "bringing cultural relics to life",museums across the country have been innovating their mechanisms to attract a wide range of audiences by constantly improving their cultural dissemination and influence.As a public cultural space in cities,museums are being embedded in people’s daily lives in their own unique ways.Against this backdrop,this paper takes the Guangdong Provincial Museum as a case study,and uses theories of spatial production and the practical paradigm of media studies as the theoretical entry point.It attempts to capture the production of meaning in museum space from three major elements of practice: museum objects,museum curation and museum visitors,and to explore how it is embedded as a generative medium and even influences people’s daily practices and values.The study found that the Guangdong Provincial Museum,firstly in the material dimension,consists of visual elements such as the main body of the building,interior lighting and symbols that form the basic framework of rhetoric,and further generates rhetorical discourses through visual metaphors and spatial interactions.These rhetorical discourses not only influence the perceptual experience of individuals,but also construct the cultural memory and cultural imagery of the Lingnan region at a deeper level,thus effectively enhancing the persuasive effect of cultural identity from a visual perspective.Secondly,through the communication practices of media curation,museums have expanded the boundaries of their narrative texts,not only by integrating environmental factors such as existing material carriers and art forms in the real space and generating new ways of understanding society and culture,but also by actively using digital media technologies to enhance the visibility of museum narratives and connect a wider public to participate in them,ultimately generating a mediated form of museum cultural governance.The media-based forms of museum culture governance.Finally,as indispensable actors in museum narratives,audiences and location-based media,as represented by mobile phones,trigger unpredictable contexts of engagement with museums and cities through the reproduction of meaning,and together generate new relationships between people and places.Based on the field experience and findings of the Guangdong museums,the paper further deduces that museums in China are currently acting as both ’historical projectors’ and ’cultural generators’ in the media practice of connecting the everyday material world with people’s spiritual and cultural worlds.Led by these two roles,the museum will create and define its own unique spatial media identity,and in the future must promote the creative transformation and innovative development of traditional and regional Chinese culture through active social writing.