A Study On The Filming Of Online Novels From The Perspective Of Transmedia Storytelling

With the widespread popularity of the Internet and mobile devices,the production of literature tends to be diversified,among which the development momentum of network novels is the strongest,accumulating a large number of audiences.Subsequently,under the multiple influences of commercial capital,integrated culture,media technology and other factors,the film and television transformation of network novels as the typical combination of literature and film and television has been pursued by capital and favored by audiences,and its share and influence in the film and television market have become more and more important.However,in recent years,there are a lot of mass production,repeated deduction of film and television works on the market,which presents the characteristics of eager to achieve,entertainment first.Although the network novel film and television is in the eruption period,but this copying film and television production mode has entered the bottleneck,need to find the idea and mechanism of innovative mode.In view of this phenomenon,this article aims to study the optimal solution for the practice of novel film and television in the context of media integration.It mainly introduces the perspective of transmedia storytelling theory,and takes the case study of the cinematography of " Love between fairy and devil" to deeply analyze and discuss the implications and paths of the innovation of the mode of cinematography of network novels under the transmedia perspective.This paper first clarifies the development process of network novels into films,establishes a clear understanding of its development characteristics and trends,proposes a research framework based on the transmedia storytelling theory of Henry Jenkins,and then takes the film and television of " Love between fairy and devil" as the research object,with the help of multidisciplinary knowledge of narrate and semiotics,adopts literature study,case analysis and text analysis.The transmedia storytelling process of network novels in film and television is analyzed from three aspects: story world,media and audience.The specific research ideas are carried out around the following three points: How to reasonably extend the boundaries of the world with intertextuality in the film and television of network novels at the story level,and how to contribute their own narrative value through the expansion of media to help achieve the best effect across media.Finally,a analysis of the audience’s psychological motivations for interactive narrative behavior.The research conducted a targeted analysis of " Love between fairy and devil" according to the three frameworks of "intertextuality of the story world,expansion of the media level,and interactive consumption of the audience",From the perspective of story world,from story type to construction mode," Love between fairy and devil" consists of fantasy story world based on accessibility and satellite story world construction mode that continues the same world view.In the specific story world construction," Love between fairy and devil" achieves intertextuality between the novel and the film and TV series by restoring the key element to satisfy the horizon of expectation,retaining the core events to supplement the subplots,and enriching the characters to set up the supplementary relationships between the characters.In terms of media,it is found that TV has expanded to some extent in terms of media content,channels and production.For example,the TV series has supplemented many narrative blanks in the original story,and the expanded content is based on the original story.The world view,main characters and key clues of the two series are consistent.In addition,a large number of subtexts have been developed on multiple media channels to jointly promote the narration and communication of movies and TV dramas.The text has broken through the centralization and authority,and is moving towards a more open and personalized narrative space through cross-media.In the process of media production,the audio-visual characteristics of TV series and traditional cultural elements are reasonably integrated to create an audio-visual feast of Oriental aesthetics.Finally,since transmedia storytelling is completed by bottom-up fan participation,this paper collects and analyzes the fan participation behavior of " Love between fairy and devil",first collects the Douban film reviews of " Love between fairy and devil" through python crawlers,and then uses Nvivo software to encode and analyze the obtained text,and finds that fans actively participate in the narrative of the story text out of textual meaning control and multiple emotional appeals,Then specifically list and explain the three ways in which fans of " Love between fairy and devil" participate in narrative: interpretation,recreation,and consumption.In general,the transmedia storytelling of "Love between fairy and devil" provides appropriate and rich supplements to the construction of the story world.At the media level,it has fully integrated and expanded from content,channels,to production.Finally,in terms of the audience,it accurately grasps their psychology and preferences,thereby inspiring them to actively participate in transmedia storytelling.I hope these findings can provide reference and inspiration for the film and television adaptation of other online novels.