Research On The Construction Of "China-Chic" Image In Mainstream Media From The Perspective Of Frame Theory

As the media’s attention to the topic of "China-Chic" has increased significantly,China-Chic reports have focused on leading the audience’s overall cognition and judgment of "China-Chic",thus affecting the overall market performance of "ChinaChic".The "China-Chic" and "hot" are unstoppable,and the mainstream media continue to shape new national cultural trends,but there is still a lack of systematic summary on how the media constructs its framework.This paper takes mainstream media such as People’s Daily,China Youth Daily and Xinhua Net as the research object,takes the "China-Chic" reports of the above mainstream media from 2018 to 2022 as the category,introduces the framework theoretical analysis mode,combines word cloud analysis,Python,literature research and other methods and tools,deeply studies the relevant reports of "China-Chic" in the mainstream media from 2018 to 2022,and extracts the high,medium,and At the lower three levels,I try to analyze the media image of "China-Chic",and explore the internal logic of the causes,values and shortcomings of the construction.The analysis shows that from 2018 to 2022,the total amount of reports on "China-Chic" by the mainstream media in China will continue to increase,with positive reports as the main report,special articles as the main report genre,and news and other genres as the auxiliary.The reports will continue to deepen and the length of reports will increase.The topic of the report revolves around the layout of youth groups,with the main product category being automobiles.In terms of news framework,the high-level structure presents five news frameworks: the political framework of "rejuvenating the country and making it prosperous and strong",the economic framework of "rising and occupying",and so on.From the perspectives of main events,attribution analysis,structural impact,and future expectations,this paper discusses the medium level structure,while key words,rhetoric,and discourse style achieve the low level structure.The three structures support each other,thus presenting a "China-Chic" news picture with high quality and good design,enterprises are determined to forge ahead and inherit Chinese culture,close to consumers,and iconic products.Among them,the media attribute and the common memory of Chinese people influence the mainstream media’s construction of the "China-Chic image".Based on the content analysis and framework analysis of the report,it is found that although the mainstream media has made an all-round framework construction of "China-Chic",there are many problems that need to be improved in the current era of increasing social modernity,such as the myth of the concept of China-Chic,the construction template and the one-way expression.Therefore,it is urgent to improve the construction of the image of China-Chic by the mainstream media through threedimensional reporting,deepening the content of China-Chic and opening up an international perspective.