Research On The Elements Of International Copyright Competitiveness Of Chinese Books From The Perspective Of National Competitive Advantage Theory

he publishing industry is an important part of the cultural industry,and the healthy development of the publishing industry is the key force to enhance the national cultural soft power.Copyright trade plays an important role in the WTO agreement and service trade,and it is also an important part of the cultural trade of various countries.Among them,book copyright trade,as a special form of cultural exchange,plays a positive role in promoting the development of copyright trade industry.At present,developed countries still occupy the dominant position of international trade rules,and the competition of book copyright trade between China and developed countries is still in a weak position.In the increasingly fierce international copyright competition,how to reasonably analyze the current competitiveness level of China’s book international book copyright trade,understand their own advantages and the gap with other countries,and then find out the way to improve the competitiveness of China’s book international book copyright trade is the key problem to be solved at present.Based on Michael Porter’s theory of national competitive advantage,this paper analyzes the influence factors,development status and optimization path of the competitiveness of book international copyright trade.Among them,the research on competitiveness factors mainly takes the relevant data of the export trade of book copyright.Put forward the composition of theoretical elements related to book international copyright trade and analyze its applicability,Through the comparison and analysis of the book copyright export trade data in the statistical reports of various departments from 2016 to 2021 and the relevant data of relevant departments,A detailed and objective analysis of the talent elements of copyright trade,consumer demand conditions,related industries and copyright agencies,book copyright enterprise elements,copyright trade management policies and platform construction elements,Discover the current deficiencies in the construction of copyright talents,related industries,copyright agencies and copyright trade management system in China,As well as market demand,economic environment,enterprise strength,copyright trade platform construction advantages.According to the data and calculation results,analyze the problems,causes and advantages,propose the strategy for improving the competitiveness of the international copyright trade in China: expand the scale of high-quality talents;adjust the export structure of book copyright,seek the benign interaction between domestic demand and international demand;increase the expenditure of related industries and promote the healthy development of copyright agencies;improve the organizational structure and strategic planning of publishing enterprises,continue to strengthen the market competitive advantage;the state and government should further improve the relevant laws and regulations,continue to optimize the construction of copyright trade platform,and strive to enhance the position of copyright value chain and promote the dynamic competitive advantage of the publishing industry.