| In recent years,the development of virtual idol is becoming more and more intense,among which the branch-super realistic virtual idol is also emerging in various fields.Tiktok’s first hyperrealistic virtual idol,Liu Yexi,became a phenomenon hot spot with his highly anthropomorphic appearance.He also appeared on various occasions as a skit actor,event guest and brand spokesperson,demonstrating the various business capabilities of the hyperrealistic virtual idol.However,with the appearance of the voice of doubt,many users have doubts about the technology of personification of hyperrealistic virtual idol,such as the fluency of its actions is low,the distance between the broadcast and real people and the interaction with real people is more rigid,etc.,users have mixed comments on hyperrealistic virtual idol.Based on this,this paper investigates users’ cognition,emotion and behavioral tendency towards the personification of hyperrealistic virtual idols from the aspects of their appearance,words and actions,performance mode,business ability and emotional value.This paper adopts the research methods of network ethnography and in-depth interview to observe the hyperrealistic virtual idols such as Liu Yexi,Ling and AYAYI,and interviews 15 hyperrealistic virtual idol users starting from the anthropomorphic dimension of hyperrealistic virtual idols.Real idols can provide users with external aesthetic enjoyment and internal spiritual motivation.Based on the above "aesthetic enjoyment" and "spiritual motivation",this paper divides anthropomorphism into the following five dimensions: appearance,manner of words and actions,business ability,emotional value and daily life.The final conclusions are as follows:(1)From the perspective of the appearance of hyperrealistic virtual idols,most users hold a positive attitude towards the appearance of hyperrealistic virtual idols.In addition,users of hyperrealistic virtual idols and users of quadratic virtual idols do not belong to the same group.Hyperrealistic virtual idols can greatly expand the user range of virtual idols.(2)Users hold a positive attitude towards the current words and deeds of hyperrealistic virtual idols,but generally believe that hyperrealistic virtual idols are still in an initial stage of development,with many technical and interactive defects and hype stunts.They hope that they can pay more attention to interactivity and social value in the future development;(3)The business ability of hyperrealistic virtual idols is basically affirmed,but they will have higher expectations for the whole,such as more profound content creation,more fluent movement technology and so on.In addition,in different application scenarios,they hold different attitudes towards the words and deeds of hyperrealistic virtual idols and their business capabilities.Most users reject hyperrealistic virtual idols interacting with real people as guests.(4)Most users believe that hyperrealistic virtual idol works will bring refreshing audio-visual enjoyment,achieve the effect of relaxation,and some works can play a role in social education;(5)The daily life presentation of super realistic virtual idol needs to grasp the scale,do not develop to gossip speculation.The research concludes that the overall attitude of users towards the anthropomorphism of hyperrealistic virtual idols is positive.Most users recognize their anthropomorphism in appearance and unique sense of advanced technology in content creation,and expect that hyperrealistic virtual idols can achieve greater achievements in social value. |
