Research On International Communication Of Chengdu City Image From The Perspective Of "Others"

In the era of global communication,a good city image is not only an important plectrum of national images,but also an important engine of urban development.To strengthen the International Communication of the city image is an important task to tell China’s story and spread China’s voice to the world.Among the megacities and the new first-line ranks,Chengdu is moving towards an international metropolis.With the rapid evolution of media technology and unprecedented changes,the International Communication of Chengdu city image is facing new opportunities and challenges.After a long time of studying,work and living in our country,understand the "others" of our culture--become an important strength of urban image dissemination under new situation especially strong in China "Yang Internet red" group.From the perspective of "others" in cross-cultural communication,this paper focuses on the issue of "international communication of Chengdu city image",takes the YouTube video of "foreign Internet celebrities" in China as the research object,makes an intergovernmental investigation of Chengdu city image communication in the video,and analyzes its existing problems and causes.In order to further strengthen the International Communication of Chengdu city image to provide experience reference and innovative thinking.This paper is divided into six parts.The introduction mainly expounds the research status,background,significance and theoretical basis.The first chapter combines the positioning change,construction elements and international communication of Chengdu city image.The second chapter describes the video sample,data collection and statistics in detail.The third chapter,from the four aspects of who tells,what to tell,how to tell and how to tell,combined with relevant research data and cross-cultural communication theories,uses qualitative and quantitative methods to investigate in detail the presentation characteristics,communication strategies and effects of Chengdu city image in the video of "Yang Internet celebrity" in China.According to the study,the video of "foreign Internet celebrities" in China focuses on Chengdu’s "leisure life" and shows the city image of Chengdu as "A city center","area" and "passion city" through the tactic of "other narrative",which combines individual narrative,body narrative and collaborative narrative.From the acceptance effect,we can see that the communication power of the video of "foreign Internet celebrities" in China is excellent on the whole and the audience’s attitude is mostly positive.The fourth chapter points out that the image of Chengdu created in the video of "foreign Internet celebrities" has the issues of "otherization",like superficial,differentiated and distorted and analyzes the causes.Based on the previous studies,the fifth chapter proposes strategic thinking on strengthening the international communication of Chengdu’s image in the new era from five aspects,namely,building the pattern of diversified communication subjects,building the three-tiered communication system,exploring the "Tianfu culture" in depth,telling the stories of Chengdu well in individual narration and carrying out the empathy communication in mass precision.