Digital Technology Enables Cultural Tourism In Ethnic Areas Of China

Digital technology empowering the development of cultural tourism industry is an important path and inevitable trend to expand the integration space of cultural tourism,accelerate the transformation and upgrading of the supply chain and ecological chain of cultural tourism industry,and enhance the ability of industry to resist risks.As a new growth point of China ’s economy,empowering China ’s cultural tourism industry with digital technology is an important starting point for China to practice the new goals and new missions of socialism with Chinese characteristics in the new era.It is an important engine to promote the high-quality development of China ’s economy and a strong support to boost the market and promote domestic and international double circulation.The development of cultural tourism industry in ethnic areas is in the primary stage.It is of great theoretical and practical significance to empower the development of cultural tourism industry in ethnic areas with digital technology.First of all,this paper summarizes and refines the relevant research on the development of digital technology-enabled cultural tourism industry,and summarizes the role of digital technology-enabled cultural tourism industry from both direct and indirect effects based on innovation theory,empowerment theory and other related theories.Secondly,by combing the current situation of the development of digital technology-enabled cultural tourism industry in ethnic areas of China,it summarizes three types of empowerment that can promote the development of cultural tourism industry in ethnic areas : platform empowerment,factor empowerment and technology empowerment.Thirdly,this paper uses entropy weight method and coupling coordination degree model to measure the corresponding indicators of ethnic areas by constructing the index system of digital technology development level and cultural tourism development level.The results show that the development level is increasing year by year,but there is still a big gap compared with non-ethnic areas,and the development of digital cultural tourism industry in ethnic areas is still in the stage of uncoordinated industrial development,and the development of digital technology in most areas still lags behind the development of cultural tourism industry.Finally,this paper uses Moran index to determine the spatial correlation of the development level of cultural tourism industry in ethnic areas of China.On this basis,by constructing fixed effect model,GMM model,spatial Durbin model and intermediary effect model,this paper explores the influence degree and direction of the development of cultural tourism industry enabled by digital technology.The results show that the improvement of the development level of digital technology can significantly improve the development level of cultural tourism industry in ethnic areas of China,and can promote the development of cultural tourism industry by stimulating consumption and increasing investment.In summary,China ’s ethnic minority areas should continuously improve the level of digital technology development,continue to promote the development of digital technology to empower the cultural tourism industry,promote the digitization and intelligence of the cultural tourism industry,create a new format of digital cultural tourism,and improve the brand value and strategic position of the regional cultural tourism industry.Therefore,in the process of developing the cultural tourism industry in China ’s ethnic areas,we should fully absorb emerging occupations such as digital nomads,use digital technology as a medium to promote the continuous improvement of the development mechanism of the cultural tourism industry in ethnic areas,promote the integration of the cultural tourism industry in ethnic areas with local characteristic industries,promote the construction of digital infrastructure in ethnic areas,establish a cooperation mechanism with developed provinces,and promote the high-quality development of the cultural tourism industry in China ’s ethnic areas with digital technology as the core.