Research On Narrative Strategy Of Blind Box Unpacking Video On Bilibili Platform

In recent years,in the craze of blind box consumption,some video bloggers and blind box enthusiasts recorded the process of opening blind box in the form of video and uploaded them to the Internet for sharing,and all kinds of blind box unpacking videos appeared on social media platforms.In bibilili,Tik Tok,RED and other video platforms,enter the keyword "blind box",you can find a large number of blind box unpacking videos,and the number of clicks and comments is high,with a large impact.This paper takes the blind box unpacking video as the research object and analyzes it from the perspective of narratology.In this paper,the author mainly use textual analysis and case study analysis,and combine narrative theory and interactive ritual chain theory to examine the blind box unpacking video of Bilibili Platform.Specifically,this paper follows the narrative research approach and firstly analyzes the narrative elements of the blind box unpacking video before the narrative strategy.This paper explores the narrative elements of the blind box unpacking video,including the narrative theme,narrative subject and narrative space.In terms of the narrative strategy,this paper explores four aspects,including narrative logic,narrative language,narrative features and narrative means.The study found that the blind box unpacking video makes full use of different narrative strategies to arouse and strengthen the audience’s emotional experience,and its logical essence lies in creating surprises and the mystery brought by surprises,and creating an atmosphere of happiness and mystery.Furthermore,the narrative strategy of blind box unpacking video focuses on sensory communication,including ritual construction,sensory stimulation,fragmentation and other communication methods.Based on the analysis of the above two aspects,this paper delves into the narrative issue of blind box unpacking video and makes corresponding suggestions for reflection.Drawing on the narrative form of blind box unpacking should first guide consumers to rational consumption,while using the blind box as a form and carrier to effectively spread excellent traditional culture.Secondly,the mainstream media’s reference to the blind box unpacking narrative form needs to spread mainstream ideology on the basis of grasping mainstream values.On the one hand,the study of the narrative strategy of the blind box unpacking video of Bilibili Platform can help to supplement the academic study of blind box unpacking video and the specific reference of narrative theory.At the same time,it is of reference significance to grasp the consumption psychology of blind box consumers and promote the healthy development of the blind box industry.On the other hand,it is helpful to grasp the deep influence of this kind of audio-visual content,that is,connecting people’s consumption behavior,use situation and emotional activity.