The Value Evaluation Of Webcast Enterprises Based On Non-Financial Perspective

With the development of technology,Internet technology continues to mature,gradually giving rise to the live streaming industry.Although the industry’s development history is relatively short,with its special profit model and rapid development,the live-streaming industry is pleased to be favoured by capital.Some headline companies have grown and even started IPOs to capture market share.At present,there is less research on the live streaming industry,but live streaming companies need to have a clear understanding of their own enterprise value in financing,IPO and other business practices,so it is necessary to study a suitable evaluation method for the live streaming industry.This thesis firstly illustrates the current status of scholars’ research on enterprise value in the live streaming industry at home and abroad by collating relevant literature.Secondly,it introduces the definition,development status and factors influencing enterprise value of live webcasting platform enterprises,which leads to the analysis of the difficulties of enterprise value assessment of live webcasting platforms and the analysis of the applicability of traditional methods to this industry.The article then proposes new valuation ideas and constructs a valuation model,and finally uses a case study to verify the effectiveness of the improved method.The thesis finds that the development of webcasting enterprises is closely related to factors such as users,capital content,external environment and internal management,while these influencing factors cannot be quantified into indicators to reflect on the financial data of the enterprises,which will lead to inaccurate assessment results.This thesis takes the income approach as the basis,selects non-financial indicators,quantifies the indicator weights through the hierarchical analysis method,then uses the fuzzy comprehensive evaluation method to determine the influence coefficients of non-financial factors,corrects the value derived from the income approach through the adjusted coefficients,and finally arrives at the enterprise value.Through the case study,it is found that the enterprise value of webcasting derived by the income method after the adjustment of non-financial factors is more reasonable and perfect.