A Study On The Impact Of Xiaohongshu App Fitness Information On Body Image Of Young Female Users From The Perspective Of Social Comparison

5G technology has further improved the level of digital life,and social networking platforms have become an important part of people’s lives.With the rise of national fitness,fitness information has attracted much attention.Nevertheless,various unhealthy aesthetics related to women are still prevalent in society,and "body anxiety" has repeatedly become a hot topic for discussion.Media influence is seen as one of the most important reasons for the formation of negative body image in women.This study found that young women are highly active on the xiaohongshu App and have a certain degree of dependence on it.The advantage of xiaohongshu App’s large female user base can serve as a barometer for understanding the popular and recognized female body images among women in a more intuitive way.Starting with fitness as a microcosmic subject,this paper adopts a combined method of content analysis and questionnaire survey,aiming to analyze the most intuitive aspect of women’s bodies and further explore the impact of fitness information on young women’s body image on xiaohongshu App.This article consists of three parts.Firstly,using the method of content analysis,226 samples of fitness-related content on Little Red Book were selected.Based on the collected samples,the current popular female body image features on xiaohongshu App were analyzed.The study found that the overall body shape of women on xiaohongshu App is still mainly thin,with emphasis on sculpting of certain body parts,showing a pursuit of lean and curvy lines.Secondly,a questionnaire survey was conducted on the young female user group of xiaohongshu App,and 267 valid questionnaires were collected for statistical analysis.Along the analysis of the usage of fitness information on Little Red Book,the social comparison situation generated,and the internalization of negative body image,this study explored the impact of using fitness information on xiaohongshu App in terms of internalizing negative body image from the perspective of social comparison theory.The results showed a significant correlation between the usage of fitness information on xiaohongshu App and the degree of social comparison.Finally,10 representative interviewees were selected using purposive sampling method for in-depth interviews,with the core topic of xiaohongshu App’s fitness information and the interviewees’ related behaviors and attitudes.The aim was to further analyze its influence mechanism.Having a positive body image can greatly benefit an individual’s physical and mental health,but existing research shows that people are often more prone to upward social comparison when using social media,which can lead to negative body image and increased anxiety,especially among women.Paying attention to the influence of social media on the body image of young women can help to awaken their self-awareness of body image,thereby contributing to the improvement of psychological health and overall national health level.