| The global economy is witnessing a wave of digital transformation.The trend of digital transformation is not only driving technological and industrial change,but also accelerating the transformation from an industrial to a digital economy as an irreversible trend of the times.Government support for digital transformation is growing,and business managers are becoming more aware of the importance of digital transformation in achieving industrial upgrading and enhancing corporate value.However,traditional enterprises lack a clear understanding of the path digital technology can take,and choose methods and processes that are too complex,costly and of little benefit,making digital transformation ineffective overall.Therefore,if traditional manufacturing enterprises want to enhance enterprise value through digital transformation,they must clarify the path of digitally empowered enterprise value creation.This thesis examines the digitally empowered enterprise value creation path and analyses the effects of the process,using Dong-E-E-Jiao as the research object.Firstly,a literature analysis is used to summarize the results of previous studies on digital transformation and digitally enabled enterprise value creation.Secondly,the common motivations for digital transformation of enterprises are outlined and summarized,and the relevant theoretical foundations are briefly sorted out.This is followed by a case study of Dong-E-E-Jiao to discuss the drivers of digital transformation and the path to digitally-enabled enterprise value creation.The path is based on the value chain perspective,and is analyzed from four aspects:organizational framework,R&D,manufacturing and marketing.Finally,the impact of digitally enabled enterprise value creation on the four aspects of market value,enterprise innovation,business operations and business operations is investigated.The purpose of this thesis is to study the impact of Dong-E-E-Jiao’s digital transformation on corporate value creation and to provide lessons for development and innovation for domestic pharmaceutical manufacturing companies.The results of the study show that Dong-E-E-Jiao has digitally empowered itself through digital transformation in four major segments of the value chain,including the organizational framework,research and development,production and marketing,and has achieved an increase in corporate value.Digital empowerment has enabled Dong-E-E-Jiao to respond more quickly and flexibly to market demand,improving the company’s competitiveness and adaptability,and bringing positive impacts on four areas:market value,corporate innovation,business operations and business operations.This leads to the conclusion that the digitalization of Dong-E-E-Jiao has enabled the creation of enterprise value:Dong-E-E-Jiao has created a new customer-centric operation model by digitally empowering each link in the chain;Dong-E-E-Jiao has used digital technology to empower each link in the value chain and realize process re-engineering;digital empowerment can optimize Dong-E-E-Jiao’s organizational structure and improve the operational efficiency of the value chain;Dong-E-E-Jiao has used digital technology to establish a new data-driven model based on Dong-E-E-Jiao uses digital technology to establish a new model based on data-driven close linkage between production,supply and marketing.The exhibition also draws relevant insights:one should choose a suitable digital transformation path based on one’s own practice and problems;one should strengthen the application of digital technology in all aspects of the value chain to enhance the operational efficiency of the enterprise;one should actively explore the building of a digital platform to accelerate enterprise innovation;and one should promote the digital business transformation of the enterprise with the customer as the center.In order to provide useful reference for the digital transformation of China’s manufacturing industry. |
