Research On Industry Development Of Henan Daily Press Group Under The Background Of Media Convergence

2021 is the first year of the "14th Five-Year Plan".The construction of a new economic development pattern in China is accelerating.At the same time,big data,artificial intelligence,quantum computing,blockchain,algorithms,5G,VR,AR,MR,metaverse,etc.With the emergence of technology,advertisers,the main source of profit,have shifted to the Internet market,forcing the traditional media industry to continue to shrink.Faced with pressure from macroeconomic pressure,changes in communication methods,deep integration of media,loss of talent teams,industrial transformation and upgrading,etc.,modern newspaper groups must update their concepts,integrate resources,and expand business channels on the basis of developing the newspaper industry.Develop a variety of industries to maximize social and economic benefits.As the largest media group in the Central Plains and a national cultural reform pilot unit,the Henan Daily Newspaper Group industry has cultivated an all-media brand by exploring and utilizing the newspaper’s communication capabilities,financing capabilities,capital operation capabilities,and market promotion advantages,making the extension industry a It is one of the sources of profit and income generation,bringing all-round and multi-level benefits to newspaper offices,and realizing a qualitative breakthrough in traditional newspaper groups in the new era.However,while achieving economic and social benefits,some internal development problems cannot be ignored,such as: there are still development system barriers,insufficient talent introduction,lack of long-term growth engines,too fast development but ignoring quality improvement,etc.These problems are the premise of the newspaper group’s sustainable development in the future.In the context of media convergence,this article takes the industrial development of Henan Daily Industry Group as an entry point,collects research materials and data through participatory observation and in-depth interviews,and combines relevant theories of journalism and communication,media economics,media ecology,and management.Analyze in detail the changes and innovative practices of Henan Daily Newspaper Group in terms of industrial structure,business model,and development strategy in order to promote the process of media integration,find out the problems existing in the industrial development of Henan Daily Newspaper Group,and combine the successful transformation of other domestic newspaper groups The case suggests that the Henan Daily Newspaper Group should reform the system and mechanism,innovate the talent training mode and the introduction of strength,develop advantageous industries on the premise of doing a good job in the newspaper industry,cultivate the group’s industrial pillars,and pay attention to the development of the new media industry.The analysis of this article can provide reference for the good development of other domestic newspaper groups.At the same time,I hope that Henan Daily Newspaper Group can become a century-old store and continue to play the news of the mainstream media for the party’s news cause and the economic and social development of Henan.Propaganda and public opinion guidance.