Research On The Transmission Mechanism And Resolution Strategy Of Corporate Network Public Opinion Risk

The problem of network public opinion risk caused by hot events of enterprises is related to the stability and development of enterprises,and when the network public opinion risk of enterprises develops to a certain extent,it will also affect the overall stability of society.In the era of the rapid development of the Internet,the problem of enterprise network public opinion risk should attract the great attention of enterprises and the country.Enterprises should establish the awareness of network public opinion risk management and control,scientifically control the Internet,effectively response to network public opinion risk,effectively control the transmission of enterprise network public opinion risk.However,at present,enterprises often have insufficient awareness of control when facing the risk of online public opinion,and many enterprises are not aware of the seriousness of the network public opinion risks,do not have the ability to deal with enterprise network public opinion risks,and cannot effectively control the transmission of enterprise network public opinion risks.When facing network public opinion,most enterprises often have the problems of single response methods,outdated response methods,and slow response time,and cannot reasonably resolve the risk of enterprises network public opinion,which is also the reason why the current network public opinion risk of enterprises frequently occurs and has a significant impact.The occurrence and transmission of enterprise network public opinion risks will not only reduce the public’s trust in the enterprises,but also hinder the development of the enterprises themselves.Therefore,in this context,it is of great practical significance to carry out research on the risk of corporate network public opinion,analyze its transmission mechanism,and then propose effective risk mitigation strategies.In order to study the transmission mechanism of corporate network public opinion risk,firstly,this paper analyzes and summarizes the relevant research on corporate network public opinion and network public opinion risk;Then,it defines the risk of corporate network public opinion,and discusses the practical and theoretical basis for conducting research on corporate network public opinion risk transmission;Secondly,using the three-level coding of the grounded theory,the four major elements of the risk transmission of corporate network public opinion are identified,including the risk source,risk transmission carrier,risk transmission node and risk receiver,and the risk transmission mechanism of corporate network public opinion is analyzed;Thirdly,the SEIR epidemic model is used to simulate the risk transmission of corporate network public opinion;Finally,from the four perspectives of risk source,risk transmission carrier,risk transmission node and risk recipient,and for the purpose of controlling the risk transmission of corporate network public opinion,this paper puts forward the corporate network public opinion risk mitigation strategy.Through research,it is found that the essence of risk transmission of corporate network public opinion is to release risk energy from the risk source,and then the risk energy is transferred to the risk transmission node through the risk transmission carrier.Through the regulatory effect of the risk transmission node on the risk energy,the direction or energy size of the risk energy changes to a certain extent,and then the risk energy is transferred to the risk receiver.After the risk energy breaks the risk threshold of the risk receiver,a process that has a certain impact on the risk recipient.Through the three-level coding process rooted in theory,a total of fourteen risk sources,five risk transmission carriers,four risk transmission nodes and three risk receivers are identified,and the risk transmission mechanism of enterprise network public opinion is constructed on this basis.