Researh On Short Video Marketing Strategy Of Company A

With the development of science and technology,the popularization of mobile internet technology,and the rapid development of a large number of social platforms,the rapid and widespread popularity of the self media era has been achieved.Short video,with its unique advantages,caters to the fragmentation of people’s reading needs and has been widely disseminated and applied.Short video users have also emerged.As an agricultural product sales company,the traditional agricultural product sales channels of Company A have been unable to attract the attention of the masses.How to optimize and improve short video marketing,thereby improving market competitiveness,and improving marketing profits becomes very necessary.Firstly,this article summarizes the domestic and oversea study of short video marketing.After that,it elaborates on the basic characteristics and concepts of short video marketing and introduces 4V theory.Next,the main part of the article was carried out.Firstly,the development status of Company A and the analysis of the agricultural product short video marketing environment were analyzed,using industry environment analysis and SWOT analysis,respectively.Then,based on the analysis of the marketing environment,conduct a questionnaire survey.The questionnaire mainly combines the 4V marketing theory and conducts a survey activity from four dimensions: marketing differentiation,marketing function,added value,and brand resonance.The aim is to discover the existing problems in the short video marketing of A company’s agricultural products,analyze the causes,and propose scientific and reasonable suggestions and countermeasures.Research has found that the current short video marketing of A company’s agricultural products mainly has the following defects and shortcomings: weak marketing differentiation,poor marketing functions,low added value,and inability to resonate with the brand.Through analysis of the causes,it can be concluded that the product market positioning is vague,the level of awareness of marketing differences is low,the implementation of marketing methods is poor,and the awareness of brand culture is weak.Finally,based on market segmentation,target market and market positioning,the following suggestions for optimization of marketing strategies are put forward: first,differentiated marketing strategies should be carried out,such as highlighting product differences,highlighting content differences,and focusing on service quality;Secondly,it is a functionalized marketing strategy that strengthens product portfolio,enhances video interest,and follows user habits;The third is to expand added value,such as showcasing technological added value,enhancing brand added value,and enhancing product packaging creativity;Finally,it is important to enhance emotional interaction,such as building brand culture and enhancing interactive experiences.This article proposes optimization strategies for short video marketing from the perspective of 4V marketing theory,enriching the application perspective of 4V marketing theory.In addition,this study provides strategies for Company A to optimize marketing effectiveness and enhance the comprehensive competitiveness of the enterprise.At the same time,it can also provide new ideas and methods for short video marketing for other enterprises,which has significant theoretical and practical significance.