The Theme Strategy Of Webcast Secondary Creation Works

The continuous changes in new media are reshaping people’s lives and catalyzing new online audience behaviors.The secondary creation of online live streaming relies on the development of technologies such as 5G,big data,and editing,gradually entering a new scene and becoming an internet trend.As an emerging cultural form,online live streaming secondary creative works not only bring entertainment to the audience,but also penetrate into daily life,stimulating the audience’s creative and expressive desires,gradually blurring the boundaries of transmission and reception.The theme of online live streaming secondary creative works serves as the soul of the work,reflecting the entire creative process,and playing a decisive role in the value and influence of online live streaming secondary creative works.This study aims to explore innovative development paths for secondary creation by focusing on the theme strategy of the work,and promote the high-quality development of online live streaming and secondary creation.This study conducts research on the theme strategies of secondary creative works in online live streaming,based on the logic of how to select,present,and enhance communication,by reviewing domestic and international research on secondary creative works and theme strategies in online live streaming.Firstly,through reading and contemplating a large amount of literature,this article explains the concepts of secondary creation,online live streaming secondary creation works,themes and theme strategies.It is believed that the theme of online live streaming secondary creation works refers to the central idea of the creator’s creation,including their unique understanding and evaluation of the original materials,and is the concept or viewpoint that supports the complete presentation of the work;Theme strategy refers to the means and methods of expressing a theme and making it more distinct.It can be explored from three levels: selection orientation,artistic presentation,and communication enhancement to explore the means and approaches of perfectly presenting a theme.Research has pointed out that there are issues with the theme presentation of secondary creative works in online live streaming,such as imitation similarity and obvious utilitarianism.To address these issues,the paper focuses on proposing three strategies to highlight the theme of secondary creative works in online live streaming.One is the theme selection strategy,emphasizing that only works that conform to the correct values can have a positive guiding effect on society.Therefore,the theme selection should focus on reflecting the socialist core values;The second is the artistic presentation strategy of the theme,emphasizing that the theme can be presented more vividly and perfectly through the processing of language,visuals,and technical means;The third strategy is to strengthen the dissemination of the theme of the work,emphasizing the precise understanding of the dissemination timing and channel control of the dissemination platform,so that the theme of the secondary creation of online live streaming works can be promoted and spread more widely and targeted,covering the audience.