Research On The Tendency Of Consumerism In Contemporary Chinese New Media

Since the beginning of the 21 st century,the trend of new media consumerism has been prevailing,the low-cost,high-frequency nature of the Internet era has led to a multi-dimensional,multi-dimensional,multi-dimensional consumerism with the help of various social platforms,while,with the appearance,application and development of the new media,the information dissemination also presents the rapidity,complexity and uncertainty.And as the new media gradually accumulated a huge user base,various platforms such as Weibo and We Chat quickly became the "Battleground" of the capital market,the ideology of consumerism is gradually taking over the social media space most commonly used by the vast majority of the population.From a practical point of view,new media consumerism not only inherits various positive and negative influences of consumerism,but also serves as a "derivative" of network information technology,the new media itself has all the characteristics of the Internet,and the consumer behavior is symbolized and abstracted through the transformation of the media.Therefore,the combination of consumerism and new media brings unprecedented challenges and opportunities to China’s Internet governance and social development.Historically,the review and reflection on consumerism,especially the criticism of consumer social media has always been an important topic of Western Marxism,and with the continuous emergence of new media,consumerism and new media have begun to penetrate each other,new media It has become an intermediate link between "production" and "consumption",and its consumerism tendency has become increasingly prominent,and this is no exception in China.This paper takes the consumerism tendency of contemporary Chinese new media as the starting point of research,and on the basis of expounding the historical development and evolution of consumerism,sorts out the various influences of the media on consumerism,and summarizes the advantages,disadvantages and disadvantages of contemporary Chinese new media consumerism.At the same time,from the theoretical perspective of Marxist consumption theory and cyberspace governance in the new era,it reflects and criticizes the trend of Chinese new media consumerism in complex cyberspace,and actively disseminates scientific consumption concepts that meet the requirements of the new era,hoping to promote Optimization and development of China’s digital economy and consumption environment in the new era.