Characterization And Guidance Of Female Bias In Social Media

At present,with social media as the position of gender rights dynamic operation,media given the discourse equal catalytic women’s culture and aesthetic mechanism,is directly determined by the biological distribution system of rights,about the gender rights game in cyberspace has never stopped,but in the social media growing trend,then through social relations network invasion to social structure,constantly catalyzing new female bias.Traditional society based on social gender norms for women,discipline women’s work and life,social media inherited the prejudice in the traditional form,and in the process of marketization,create new social aesthetic standards,while affirming the female body symbol value,with the symbol and image of female body capitalization,stimulate women’s body consumption desire,cause female group appearance anxiety,persistent anxiety symptoms easy to accelerate deformity aesthetic mechanism formation,on the superposition of another construction and gaze,women in the social media platform into a new dilemma.Therefore,based on the critical perspective of communication political economy,this paper analyzes different cases of female bias,searches the existence form of female bias in social media,discusses the potential right relationship behind the representation of these bias,and analyzes the variation of female bias centered on the patriarchal system in social media.The study found that the expression forms of female bias are mainly words,images and images,which can not only follow the traditional semantic culture,but also conform to the network ideological trend of thought to form new semantics,but the ultimate direction always revolves around stigma and irony.Female prejudice is not only derived from the traditional patriarchal system,but also is impacted by science and technology and capital economy in modern society,and can even be attributed to the collective unconscious in social media.Gender right is never a dominant force independent of the gender system.This right is not only owned by women nor owned by men,but a supporting force between the sexes.The change in the strength of the two sides constitutes the power confrontation of gender bias on social media.If not guided,it will not only harm the prejudice holder and the victims of prejudice,but also pollute the macro gender culture and evolve into a serious social problem.