Research On Wechat Public Account Communication Of Chinese University Journal In The Era Of Financial Media

The advent of the era of financial media makes users have more and more diverse ways to obtain information,and also accelerates the reform and transformation of academic journals in China.With the increasing change of information technology,WeChat,as an emerging chat tool,has gradually developed into an important platform for information communication and communication since its opening and testing,providing users with special information communication services.Chinese universities have also launched WeChat public account platforms,and the number of their active fans has shown a significant growth trend in recent years.However,its overall development level and communication effect is not optimistic,many university journal WeChat public heavy open light operation,functional construction,contact,single push way,single type,low media utilization,reading and likes difference,and many other problems,university journal WeChat public communication and development in the era of media face severe challenges.This research with the help of "5W" communication mode of media era university journal WeChat public dissemination of the study,from the construction analysis,audience analysis,content analysis,analysis,media analysis,effect analysis,the university journal WeChat public,sample data collection,at the same time with the questionnaire and clear bo index,explore the correlation between different data,from different dimensions to analyze the existing problems.In general,Chinese university journal WeChat public communication body mismanagement,poor interactive experience,content communication needs optimization,poor media experience,communication effect gap,should improve management level,improve the way,optimize the way,spread high quality content,optimize media,expand transmission,to promote its spread in the era of melting media development.