A Study On The Textual Production And Stylistic Turn Of Versailles Discourse

Versailles discourse is a new form of network subculture,which was born out of Versailles literature in 2020.The Versailles literature refers to a kind of covert ostentation,which appears to express annoyance,but is actually filled with ostentation.As soon as the discourse appeared,it triggered a large number of imitations and spawned a series of network hot spots.In view of the huge influence of Versailles literature,it has been listed as one of the top 10 buzzwords of 2020 by the Quibble magazine,which has attracted the attention of all sectors of society.However,unlike other popular words soon lost its popularity,in the process of dissemination and performance,Versailles discourse gradually stripped away the restriction of its suffix,and more pointed to the scenes in real life.A review of the development of Versailles discourse shows that it has experienced the contrastive interpretation of subcultural groups,the symbol appropriation of commercial power and the assimilation and reconstruction of mainstream media.In this process,the negative semantics of Versailles discourse have been eliminated,and it has become a kind of network communication mode with the strategy of showing-off as a kind of reconciliation.In this paper,the discourse of Versailles is observed from the perspective of subculture.The representative discourse texts of Versailles in Sina Weibo and the 300 videos with the highest Versailles tag on Douyin short video platform from February 2020 to July 2022 are taken as the research objects.The paper applied Fairclough’s three-dimensional discourse analysis theory to conduct a critical discourse analysis of Versailles discourse and its production process.Under the text dimension of Fairclough’s three-dimensional discourse analysis theory,with the help of the production subject,content issue and discourse text of Versailles discourse,this paper analyzes the style turn of Versailles discourse,and finds that the dissemination and production of Versailles discourse show a style change from wealthmshowing-off to strength showing-off.The second dimension is the discourse practice analysis of Versailles discourse.This part starts from the dynamic practice of discourse and adopts the perspective of intertextuality to explore how different styles of Versailles texts are connected and how different discourse subjects participate in the production and communication of texts and construct meanings.It is found that the cooperation and game between the youth group,the commercial power and the mainstream media jointly contributed to the turning of the discourse style of Versailles.The third dimension is the social practice analysis of Versailles discourse.Versailles discourse style change has profound practical background,regarding the current Chinese society is facing the outbreak of the norm,the complication of international relations,the appearance of a short video social situations.Versailles discourse c omes in parallel with the social reality and inevitably carries the spread of anxiety and the game of discourse power.