| The people are the foundation of the country,the country.People’s livelihood is an important guarantee for the steady progress of the country.To pay attention to,attach importance to,ensure and improve people’s livelihood is the consistent requirement and traditional style of our Party’s purpose of serving the people wholeheartedly.It is the basic duty of the people’s government.As a bridge between national policies and the people,the news media need to fulfill their responsibilities and missions and do a good job in the publicity of various people’s livelihood policies.In addition,as the main message of people’s livelihood news,we should also always convey the policy notices and news of benefiting the people that are closely related to the people’s lives of the people,so as to protect the rights and interests of the people.In recent years,the rapid development of social technology,new technologies such as the Internet constantly create media platform change update,traditional TV program status in the technology development trend by the challenge of the new platform,new technology,especially represented by short video Tik Tok,fast rising,at the same time to meet the needs of the audience fragmentation watch,Therefore,it gradually replaces the TV people’s livelihood news program and becomes the main way for people to receive the people’s livelihood news.Therefore,if the traditional TV people’s livelihood news program wants to continue to develop,it must follow the trend of The Times,seek a transformation path suitable for its own development,and better serve the needs of the people.This paper takes the livelihood news column of Tiantian 630 as the research object,and studies the transformation and development of the livelihood news column in multi-platform through content analysis,questionnaire survey and interview,and analyzes the transformation and development of the column of Tik Tok platform as the main research object.First of all,the introduction part from the research background and research significance,research status,research objects,research methods and theories,research problems and innovation points to systematically comb,To clarify the research direction and the main research content of this paper;The first chapter mainly analyzes the reasons and specific exploration of the current transformation and development of Tiantian 630,Explain the reasons for the transformation from both the bottleneck of traditional media and the opportunity of new media,At the same time,from the wechat public account,Kuaishou,Tik Tok,Weibo four platforms to summarize the exploration of column transformation;The second chapter is a summary of the previous chapter,Selected the Tik Tok platform as the main research object,Discuss the specific performance of this column in the transformation and development of Tik Tok platform;Chapter three,Through questionnaire survey and in-depth interview research methods,With the theory of "knowing,believing and doing" as the framework,Analyze the "cognition-attitude-behavior" effect of fan groups on the column,At the same time,combined with the empirical analysis of the column operators,Supplement to explain the impact of the content,interaction and topic selection of the column on the audience;。Finally,on the basis of the above research,it summarizes the lack of operation talents of Tik Tok platform,no experience and irregular regularity of the popular video,the positioning and cognitive deviation of the target audience,and many transformation channels of the program platform,and puts forward optimization suggestions from five aspects: break through the regional barriers,explore potential users;strengthen emotional resonance,enhance the interaction,close to the livelihood hot spots,check the content production,highlight the livelihood scene;grasp the active nodes,strengthen targeted services,and expect to inspire the future development of Tik Tok platform. |
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