Research On The Design Of Mobile CRM System Of Marketing Center Of Enterprise A Based On Lean Servic

The development of A Tobacco Enterprise Marketing Center requires the management of terminal visits,terminal customer information,visit traces,promotion materials distribution and stage market information collection.However,the original CRM system can only fulfill the functions of customer information management,product sales report,competitive product sales analysis,and lack of real-time customer data acquisition and fair customer evaluation,which fails to match the "customercentric" concept of customer relationship management.At the same time,the original CRM system is limited by technical conditions and is difficult to meet the needs of rapid business innovation.Therefore,it is urgent to build a CRM system to help realize the transformation of customer relationship management to mobile,digital and intelligent.This study is based on lean service and customer relationship management theories.Through the analysis of the terminal management status of the marketing center,a complete collection of terminal management businesses is conducted.Analysis and summary are made from the perspectives of management requirements,users requirements,business requirements,service requirements and system technology requirements,providing theoretical and data basis for system optimization.In view of the management difficulties of outsourcing customer visits in the marketing center,detailed planning and construction are carried out for the specific functional modules in the system,and micro-service technology is adopted to design and implement the functional modules of four business platforms,namely,gateway service,users service,terminal service and interface service,which not only increases the flexibility of system development,deployment and expansion,but also reduces the management cost.At the same time,the system is based on the framework of middleware such as Spring Cloud and Feign,which realizes intelligent management functions such as service registration and discovery,gateway routing and declarative service invocation,and meets the fulllink management of customer visit business outsourcing in the marketing center,that is,transparency,mobility,digitization and intelligence.After the implementation of the system,the terminal management business process is systematized,which makes the value judgment and evaluation of customers more fair and reasonable,not only greatly improves the efficiency of terminal work,but also greatly reduces the management cost.