Research On The Communication Of Xinjiang People’s Livelihood WeChat Public Accounts

In 2012,Tencent launched the We Chat public platform on the basis of the online operation of We Chat APP.Currently,We Chat official accounts attract a large number of readers through the form of "text plus picture" tweets.In addition,We Chat public accounts have gradually become the main channel for users to obtain information by virtue of the diversity of communication content,the free selection of subscription and push,and the adaptation to fragmented reading habits.With the development of the We Chat public accounts,the segment of industrial We Chat public accounts has also been developed.Among them,people’s livelihood We Chat public account have a high correlation with daily life,so they have a wider user group and a wider range of audiences to transmit information.This paper uses the content analysis method and selects typical Xinjiang people’s livelihood We Chat public accounts as the case.It determines the sampling dates and samples according to the construction of weekly sampling method.Based on them,it conducts a comparative analysis of Xinjiang people’s livelihood We Chat official accounts,and explores the content characteristics and content communication effects of them.Therefore,this paper can provide constructive suggestions for the future development of Xinjiang people’s livelihood We Chat public accounts.Through the research and analysis of Xinjiang people’s livelihood We Chat public accounts,it can be found that from the perspective of operation subjects and daily push frequency,Xinjiang people’s livelihood We Chat public accounts are mostly we-media people’s livelihood We Chat public accounts and single push people’s livelihood We Chat public accounts.In terms of the content of the tweets,the We Chat public accounts of Xinjiang People’s livelihood are mostly limited to Xinjiang,with a high degree of localization.The themes of tweets are relatively diverse and can basically cover the field of people’s livelihood.Tweets are also rich in form and can adapt to users’ reading habits.At the same time,the quantitative statistical analysis has found that there is no significant correlation between the source of tweets and the communication effect of Xinjiang people’s livelihood We Chat public accounts.There is a significant correlation between the topic of tweets,tweets region,tweets style and communication effect.In addition,paying attention to hot topics,elaborating titles,pushing in key periods supplemented by prominent position of "headlines" are the key elements for the realization of the communication effect of "hot text" of Xinjiang people’s livelihood We Chat public accounts.However,the study also explores that the We Chat public accounts of Xinjiang People’s livelihood have some shortcomings,such as low originality and poor interaction effect of tweets.This paper put forward corresponding improvement strategies for these shortcomings.