Research On Fashion Drivers,Media And Paths

Fashion communication is an emerging branch of communication studies.This paper systematically studies the similarities and differences of fashion communication methods between modern Chinese traditional mass media and contemporary new media from an interdisciplinary perspective,combined with the perspectives of fashion communication studies,art design studies,and other disciplines.How did fashion spread in the different contexts of modern "Western learning spreading eastward" and contemporary globalization? The historical investigation of fashion communication urgently needs to be studied.On this basis,this article adopts various research methods such as case analysis,historical investigation,text analysis,and comparative analysis to compare and analyze the fashion communication methods of the Republic of China and contemporary times from three dimensions: fashion drivers,fashion media,and fashion communication paths.Using modern Shanghai’s fashion communication media LINLOON and contemporary fashion communication media RED as research samples,this study aims to comprehensively grasp the characteristics of fashion communication in China at different stages.As an important communicator and leader of public opinion in fashion communication,fashion opinion leaders have gradually become an indispensable and important role in the process of fashion communication from modern to contemporary times;In different times,with the innovation of technology,the role of fashion media has undergone fundamental changes,from paper media to mobile internet,from newspapers and magazines to online social platforms;With the iteration of information technology,the fashion communication path has changed from unidirectional to bidirectional,and from point to point to point.Ultimately,it has been discovered that the role of the audience in fashion communication is becoming increasingly important,no longer the single recipient of messages.This article explores the value and implementation path of communicators,media,and audiences in the process of modern and contemporary fashion communication,hoping that past practices can provide some reference for the development of future fashion communication.In summary,this paper draws inspiration from the Opinion Leader Theory and revolves around the three dimensions of fashion drivers,fashion media,and fashion communication paths.Taking LINLOON magazine and RED as typical cases,it reflects the similarities and differences of fashion communication in the two eras from small to large and from point to area.By rediscovering existing facts and re mining historical data,we explore the historical process of fashion communication and provide reference value for the developing Chinese fashion communication.At the same time,by analyzing the fashion elements and design styles of the Republic of China,combined with contemporary fashion design,we explore how the Republic of China fashion connects with contemporary fashion brand culture and core elements in a contemporary context,and engage in contemporary design practices such as product design,display design,and event planning.