| In the three years since the major public emergency of COVID-19 received continuous attention,the rift spread and exponential growth of the information epidemic in the post-COVID-19 era have continuously aroused public opinion.In the face of the global focus of "vaccination",a lot of research related to social recognition,media responsibility,emotional expression,confidence crisis,ideology,public opinion governance,public opinion guidance has been permeated in the interdisciplinary field.In this thesis,the public opinion field formed by mainstream media on "vaccination" is selected as the main research object.From the perspective of field theory,discourse analysis,text analysis,effect analysis and comparative analysis are applied to study the dominant position of mainstream media in the "two public opinion fields".Based on the relationship logic between habitus and capital,It provides thinking on how to carry out public opinion guidance in response to public emergencies.From the perspective of public opinion,the mass communication caused by "vaccination" has caused the public opinion circle and the gap bias.Many media have been empowered to continuously strengthen the content expression while presenting the effect barrier.The differentiation of the transmission of the novel coronavirus epidemic makes the audience have different reactions,acceptance,expression and feedback of the same information source.The multiple intersection of knowledge gap,media attributes and ideology leads to obvious barriers and conflicts between different circles.The multi-dimensional orientation of public opinion and the orientation of public opinion position make the construction of the resilience of the public opinion field and the weakening of the public opinion circle appear crucial under the information epidemic.Through questionnaire sampling,this paper analyzes the audience’s perception of vaccination and the formed public opinion field,transitions to the relationship between public opinion and public opinion field,the application of two public opinion fields,discusses public opinion governance from the discourse competition and issue strategies of mainstream media,and finally strengthens the inevitability of public opinion guidance.From the perspective of a specific field,the phenomenon of "vaccination",from the outbreak of public opinion to the formation of the field,is the fusion and collision of opinions in the field of public opinion in the public sphere,which concentrates on the reflection of social conflicts and media screening,and presents a new vision of public opinion governance and cyberspace order reconstruction behind different public opinions.Vaccination is manifested in various fields,forming a unique public opinion space in the fields of official and civil opinion,network and social opinion.The mainstream media plays an important role in guiding public opinion in the two fields,further enhancing consensus in the field of public opinion,promoting interaction of opinions and consolidating ideology.From the perspective of news communication,the game between different speakers is discussed,the discourse competition between habitus and capital in the "two fields of public opinion" is explored,the agenda setting,media literacy and social responsibility of mainstream media in public opinion guidance is strengthened,and the professionalism in the field of mainstream ideology is integrated while constantly strengthening the production of news content. |
