Meme Propagation:’Word Media’ In Network Public Opinion Of Major Emergencies In Yunnan Province(2019-2021)

‘Word media’ has become a carrier of social hot events or phenomena,and it has also become an influencing factor of public opinion communication with the expression of emotions and attitudes of the public.This paper adopts the case analysis method,taking the major emergencies in Yunnan Province from 2019 to 2021 as an example,collects the specific data of ‘word media’ as a strong meme transmission mechanism,analyzes the ‘word media’ events in the case from the generation stage of word media,and explores the specific situation of the network public opinion word media communication of major emergencies in Yunnan Province,so as to provide a theoretical basis for public opinion governance.The article is divided into four parts : The first part,starting from the keywords such as ‘meme transmission ’and ‘word media ’,combs the relevant literature and establishes the analytical framework of this article;the second part,starting from the relevant indicators of major emergencies,combs []\\and describes the network public opinion events of major emergencies in Yunnan Province from 2019 to 2021,forms the analysis cases of this paper,and combines the characteristics and elements of ’word media ’ to analyze the ’ word media ’ phenomenon in the network public opinion dissemination of major emergencies in Yunnan Province.In the third part,using the method of case analysis,aiming at the network public opinion events that produce ’word media ’,starting from the theory of meme propagation,this paper explores the specific situation of the generation and dissemination of ’ word media ’ in Yunnan Province;the fourth part,starting from the practical needs of public opinion governance,explores the ’ word media ’ governance strategy in the network public opinion communication of major emergencies in Yunnan Province.The study found that the ‘ word media ’ in the network public opinion of major emergencies in Yunnan Province has four characteristics : the correlation between network public opinion events and social public interests is an important reason for the emergence of word media;the main characters(or animal subjects)of network public opinion events will directly form ‘ word media ’;the network stereotype of Yunnan Province is an important background factor for the media production and dissemination of its network public opinion event words;the spread of ‘word media’has continuously enhanced the negative impression of network communication in Yunnan Province,which has become an important breakthrough in the governance of public opinion in Yunnan Province.