Research On Innovative Strategies Of Intangible Cultural Heritage Programs In The All-Media Era

Intangible cultural heritage programs are widely acclaimed audiovisual programs with cultural,educational and documentary characteristics,as well as inherent cultural,historical and inheritance values.But it inevitably has some practical problems,such as the value orientation of emphasis on form and light on content;Lack of audience oriented cognition;The degree of communication integration should be strengthened.Since the convening of the 20 th National Congress.But it inevitably has some practical problems,such as the value orientation of emphasis on form and light on content;Lack of audience oriented cognition;The degree of communication integration should be strengthened.Since the convening of the 20 th National Congress,China has clearly put forward the concept of "promoting cultural self-confidence and self-improvement,casting new brilliant socialist culture",and raising the connotation and status of socialist culture with Chinese characteristics to a new height.Intangible cultural heritage programs just meet the needs of this cultural development,and play a very positive role and significance in cultivating cultural self-confidence,enhancing national identity,and enhancing national self-confidence and pride.In accordance with the development status of omnimedia,the author has broadened the scope of research on audiovisual programs.Through case analysis and in-depth interview,the author has conducted a survey and research on the development status of intangible cultural programs,and has also explained and analyzed omnimedia communication from a theoretical perspective.This paper focuses on the motivation of innovation of intangible cultural heritage programs in the all-media era,and discusses three aspects: audience needs,technical opportunities and cultural inheritance.In order to achieve better development and improve the quality of intangible cultural programs,it is necessary to communication channel and communication content.Only by deeply understanding and activating the current all-media communication ecology can the creation and dissemination of intangible cultural programs truly become a powerful force for the creative transformation and innovative development of excellent traditional culture.