The Image Change Of China’s Public Libraries Since The New Century

The public library is a socialized and highly public institution,which has undergone tremendous changes and development since the new century.Digital transformation,community service,branding,and spatial design are major aspects of the changing image of public libraries.Digital transformation has made public libraries a new digital knowledge sharing platform,promoting the transformation of the social image of public libraries.Community services bring public libraries closer to the needs and interests of users,and enhance user satisfaction and brand recognition of public libraries.Brand building has improved the popularity and reputation of public libraries and become an important brand of public cultural services.Space design is one of the most significant aspects of the image change of public libraries,which can create a warm,comfortable and humanized space environment,attracting more readers to read and learn.All of this has changed the image of public libraries.From the "library building" in the traditional period to the "cultural navigator" at the beginning of this century,from the "cultural service space" to the "urban book house" and "rural book club",there is a stable image and a development image.This paper analyzes and summarizes the text data of public library image reports from 2001 to 2020 in the Database of Important Chinese Newspapers,discusses the development and status of public library image in the process of change,and explores the reasons,influences and trends of public library image change since the new century.In order to devote itself to the healthy development of the image construction of public libraries in the future.The research in this paper will provide recommendations for the development of public libraries based on the management and services of public libraries.