Research On Profit Model Of ZW Company Under The Two-sided Market

With the continuous emergence of the digital publishing industry,academic literature network databases have emerged in line with the trend of the times.As a leading in domestic academic literature network databases,ZW Company has been controversial in recent years.From authors suing for infringement to users declaring to suspend cooperation,then being punished by the State Administration for Market Regulation,its high profits that cannot be separated from the characteristics of bilateral markets and unique profit models,so it is necessary for us to conduct research in this area,and to analyze its advantages and potential risks of becoming an industry leader,providing valuable insight into the sustainability of enterprises in this industry.In this thesis,the methods of literature research and case analysis are adopted.Through reading a large amount of literature,it sorts out the relevant theories of bilateral markets and profit models,absorbs and summarizes them,prepares a literature review and selects ZW Company,which is a leading enterprise in the academic literature network database industry,as the analysis object.After collecting and analyzing the business situation,financial data,data of competitors in the same industry and other large amounts of information of ZW Company under Tsinghua Tongfang Company,this thesis analyzes and evaluates the profit model of ZW Company,and finds that ZW Company has strengthened the effect of the five elements of the profit model in some extent and enhanced its profitability under the influence of the bilateral market characteristics of Cross network externality,Asymmetric price structure and Two-way locking,but at the same time,it will also destroy market competition,unreasonably sell services at high prices and harm the interests of users and neglect the characteristics of public goods hinders academic dissemination and other hidden dangers of abusing market dominance.Finally,in order to ensure the sustainable development of enterprises,this article puts forward relevant optimization suggestions on the above issues from the perspective of the enterprise itself,to prevent the enterprise from exploring on the edge of illegality.The research in this article will help people understand the profit model of the Chinese academic literature network database through the profit model of ZW Company.By analyzing the characteristics of the bilateral market,we can better balance the relationship between trading platforms and users,effectively avoid operational risks for the platform,at the same time,protect the legitimate rights and interests of platform users from infringement and hope to provide constructive references for ZW Company or similar enterprises in improving their own profit models.