Research On The Evaluation Of The Social Responsibility Of The Network Video Platform B Company Based On Stakeholder Theory

After 34 years of rapid development,China’s Internet industry has become one of the largest in the world.The report to the 20 th National Congress of the Communist Party of China pointed out that we should improve the modern enterprise system with Chinese characteristics,promote entrepreneurship and speed up the building of world-class enterprises.With the rapid integration of the Internet and social economy,the network video platform of our country is also increasingly realized the importance of corporate social responsibility,but in the performance of the enterprise’s own social responsibility aspects,such as: false information,opinion guidance deviation,sudden employee death,continued loss and other problems,the society from all walks of life to network video platform to bear corporate social responsibility attention gradually increased.The evaluation level of enterprises to fulfill their own social responsibility is generally low,with certain limitations and lack of objectivity.Therefore,the research on the evaluation of the social responsibility of network video platform B company is helpful to complete the evaluation method of the social responsibility of network video platform,and enlightening enterprises themselves,regulatory authorities and the society to a certain extent.Based on stakeholder theory and the research status of online video platform CSR,combined with literature,this paper selects more reasonable evaluation indicators according to the characteristics of Company B,and then builds a more perfect evaluation system of Company B’s social responsibility.Combined with the results of the inspection and evaluation system of Company B’s ESG report and annual report data in recent years,the social responsibility undertaken by Company B from 2018 to 2021 was evaluated and analyzed.Finally,based on the analysis results,it provides improvement suggestions corresponding to six dimensions for B company to fulfill its social responsibility.The findings of this paper are as follows:(1)The performance of Company B’s social responsibility in 2018,2019 and 2020 was above a good level and showed an upward trend;(2)In the evaluation index system of Company B’s social responsibility,the dimension of responsibility to consumers and the dimension of responsibility to shareholders account for a high proportion;(3)In the dimension of shareholder responsibility,the profitability index is negative,leading to a decline in the score.Based on the above research,this paper gives the following suggestions on the fulfillment of Company B’s social responsibilities in various dimensions:(1)Responsibility to the government,strengthening the publicity of core values of socialism with Chinese characteristics,and using big data to realize supervision by public opinion;(2)Responsibility for employees,improve employee welfare and security system,pay attention to the physical and mental safety of employees;(3)Responsibility to shareholders,targeted advertising placement to increase revenue,big data to help efficiently identify investment opportunities and reduce ineffective marketing;(4)Responsibility to consumers,enrich the forms and types of services,and improve the function and management mechanism of community products;(5)Play the role of platform for partners,cooperate with creators and suppliers,lower the creation threshold,increase the number of partners,provide relevant training,and strengthen the quality of partners;(6)Responsibility to the society,holding "low-carbon environmental protection,green development" theme activities,establish personal carbon account.This paper improves the evaluation index of social responsibility to a certain extent,can give a more objective evaluation of B company’s performance of social responsibility,and put forward suggestions and countermeasures for the existing problems of B company’s social responsibility.Help B company to form a correct sense of social responsibility;Moreover,it is helpful for relevant regulatory authorities to guide and supervise the decision-making and operation of such enterprises and make timely adjustments,so as to promote the sustainable development of Company B.