Sawadee Company Health Food Cross-border E-commerce Project Business Plan

In recent years,the Thai government has paid more attention to cross-border e-commerce trade,and the Thai health food industry is growing rapidly.Therefore,cross-border e-commerce trade of health food has become a new growth point of cross-border trade in Thailand,and many Thai food enterprises have begun to consider launching cross-border e-commerce trade projects of health food.Sawadee is a famous health food company in Thailand.In recent years,the company has been considering cross-border e-commerce to keep up with the trend of The Times.For this reason,this paper adopts macro-environment analysis,Porter’s Five Forces Model analysis,SWOT analysis and other methods to formulate the development strategy of the project of Sawadee’s cross-border e-commerce project of health food.Using STP analysis and marketing mix strategy analysis to locate product market and develop project marketing strategy;Analyze the business model,organizational structure,operation plan and management mode of the project,and formulate the project operation management plan;On the project finance and risk,respectively economic benefit analysis and risk analysis,and put forward effective control strategy.Through analysis,it is found that the company should maintain product quality and develop more diversified products when carrying out cross-border e-commerce projects.With the help of Thai government support,it can make up for the disadvantage of funds and channels.The cost can be minimized through different supplier channels,and the final product pricing should not be too high;Pay attention to the direct cooperation with domestic e-commerce platforms in the target area,with the opening of official flagship sales stores as the best,followed by the selection of domestic sales agents in the target country;The company should also recruit more professional e-commerce trade talents for the development of the cross-border e-commerce project.This paper comprehensively analyzes the cross-border e-commerce project plan of Sawadee,in order to help the company develop cross-border e-commerce projects well and obtain more economic benefits.