Research On The Framework Effect In The Phenomenon Of Network Group Polarization

In recent years,the phenomenon of group polarization on social platforms has frequently appeared,which has received widespread attention from scholars.In social media,there is a complex and sensitive framework effect due to its diverse communication subjects.So,as a prominent phenomenon of current online public opinion,does group polarization also have a framework effect? This study examines online public opinion events on social media,investigate the form and characteristics of network group polarization in social media environment,and analyze the framework effect in the phenomenon of network group polarization.It summarizes the interaction between the frameworks of the two sides in the phenomenon of online group polarization,and explains the role of this interaction on the phenomenon of online group polarization.Based on this,the response strategies for the polarization of online opinion is proposed,which provides theoretical support for deepening online social governance.By selecting media texts and netizen blog posts and comments on “female passengers in Xi’an Metro dragged by security guards ” on the Weibo platform from August 30 to September 10,2021.Using the content analysis method,it is found that there is obvious group polarization in the social media communication of the incident,and the public opinion is full of negative emotions such as “anger” “doubt”.The study concluded that online group polarization was under the influence of event stimulus,polycentric framework setting,and negative emotional expression,netizens are clearly polarized and accompanied by strong negative emotions,and blog posts contained a lot of verbal violence.At the same time,the study found that in the choice of frame,mainstream media mostly present the event in the form of factual frameworks and supplemented by other frameworks,opinion activist blog posts often use conflict frames as well as emotional and moral frameworks.Moreover,in this case,regardless of the framework adopted by the mainstream media,the conflict framework accounted for a high proportion of the corresponding comment framework.In the relationship between frame and polarization,the relationship between the responsibility framework,the problem framework and the polarization of commentary attitudes was not clear,and the polarization of the comment under the emotional and moral framework and the conflict framework shows a more obvious polarization phenomenon.In addition,through the analysis of the emotional differences in the corresponding comments,it is found that the comments in the conflict framework are mainly disgust and anger,and the moral framework is dominated by questioning and opposition.After descriptive statistical analysis,this study summarizes the influencing factors of public opinion polarization in this incident,the stimulation of controversial events is the actual trigger for the polarization of netizens’ opinions,the social psychology based on “fairness” is the psychological attribution of polarized views,the polycentric framework setting formed by viewpoint activists is the driving force for aggravating polarized views,the de-individualized interactive context amplifies the polarization between heterogeneous circles,the lack of Internet ethics and the emotional expression accelerate the aggregation of polarized views.Subsequently,based on exploring the relationship between framing effects and online group polarization,this paper found that the framework convergence and the framework competition between transmitters and receivers intensify the differentiation between heterogeneous groups,resulting in polarization of views,group polarization strengthens the framework theme and reconstructs the framework type,and promotes the resolution of incidents under the framework interaction of various communication subjects.The research of Chinese scholars on the polarization phenomenon of network groups is quite mature.This paper hopes to combine the phenomenon of network group polarization with the framework theory with the help of relevant research of predecessors,and explore the influence of framework on group polarization in the context of social media.As an extended study of the polarization of online groups,this study has some enlightenment significance for the guidance of public opinion in social media.