Health Communication Study Of "Spring And Autumn For The Elderly"

Population aging is the current problem and development trend facing Chinese society,and it is also the basic national condition of China for a long period of time in the future.The health of the elderly is a matter of national development and social stability,and it is an important part of the strategy of Healthy China,so "healthy aging" has become an important issue of health communication nowadays.As an important channel for the elderly to obtain health information,senior journals have provided rich health knowledge to the elderly,but the current situation of the dissemination of these health information through senior journals,the forms of dissemination,the impact on readers,and the social value of these journals still need to be further investigated.This study uses a questionnaire survey and textual analysis method to analyze the content of "Spring and Autumn for the Elderly".The study concludes that the health communication history of "Old Man Spring and Autumn" can be divided into three stages: the initial exploration period,the rapid enhancement period,and the stable development period.With the changes in the background of the times and the health needs of the audience,the health communication content of the journal has gone through three stages: focusing on folk remedies,popularizing elderly diseases and focusing on health care;the layout design of the journal’s health communication has gradually changed from simple and monotonous in the exploration period to intuitive and rationalized.The health communication strategy of Older People’s Spring and Autumn is mainly presented in two aspects: content and form.The content communication strategy focuses on popularizing health knowledge,correcting health misconceptions,promoting traditional health care methods and paying attention to mental health care;the form communication strategy is mainly manifested in optimizing column design,language style and diversifying presentation forms.Based on the "knowledge-trust-action" model,this study explores the health communication effect of "Senior Citizen Spring and Autumn".At different times,the journal has attached great importance to the interaction with the audience,and the journal actively responds to the health needs of the audience according to the letters from readers.The audience was able to acquire appropriate health knowledge through the journal,which changed readers’ attitudes toward health information to a certain extent and promoted readers to further practice health behaviors.In addition,this study analyzes the challenges facing the health communication of Older People Spring and Autumn and makes relevant suggestions for its dilemmas.In conclusion,the health communication of Older People Spring and Autumn helps to improve the physical quality of older people,change their attitudes toward aging,and promote the process of positive aging in society.Exploring the health information dissemination of Older People Spring and Autumn,its research findings have certain reference value for other senior journals,and to a certain extent,enrich the related research on senior health communication.