The Reasearch Of The Excellent Strategy Of Inner Mongolia People’s Publishing House

The rapid development of the times is accompanied by the emergence of many social reforms,and the competition in various industries is more intense,and the field of book publishing is also full of cruel competition.Publishers often pay more attention to brand building in the face of the embarrassing situation that similar book content and pricing can’t beat their rivals,which has contributed to a new situation of brand competition in book publishing industry,and quality has become the secret of success in competition.Under the new situation,book publishers should stand out from the fierce competition and occupy a larger market share,and should constantly integrate resources to promote brand quality and efficiency,so as to better win the initiative in the market competition.Inner Mongolia People’s Publishing House has been established for more than 70 years.As a publishing house established in the early days in ethnic minority areas in China,the publishing house has persisted in promoting the common development of Mongolian and Chinese bilingual books for many years,striving to realize the simple and far-reaching development will of "publishing Mongolian books",constantly establishing a distinctive publishing style,and integrating more distinctive Mongolian and Chinese national characteristics.For decades,the success of Inner Mongolia People’s Publishing House has benefited from the efforts of all employees,the help and support of local governments,the reform of institutions,and the trust and recognition of readers.Nowadays,Inner Mongolia People’s Publishing House is also aware of the current trend of industry reform and development,and strives to deepen the reform with innovative measures of system and mechanism,and the strategy of launching excellent books and doing excellent ones has become an important direction for the publishing house’s career development.This paper will focus on the boutique strategy of Inner Mongolia People’s Publishing House.After clarifying the research background and significance of the topic,this paper combs the current research status of related topics at home and abroad,points out the research ideas and context,and decides to use literature research,empirical research and case study to complete the research.After a brief introduction to the basic situation of Inner Mongolia People’s Publishing House,this paper analyzes the development process of the publishing house for more than 70 years,and points out the development status and characteristics of the publishing house brand in its birth period,growth period and maturity period.The macro-development environment of the publishing house is analyzed by using PEST analysis tools and five forces model,and the internal development environment of the institution is also analyzed,thus forming a comprehensive understanding of the brand development environment of Inner Mongolia People’s Publishing House,and then discussing the boutique strategy of the institution.The research holds that Inner Mongolia People’s Publishing House has some achievements and experience in the development of boutique strategy,but it still has obvious shortcomings in brand awareness,brand loyalty and brand innovation,and then points out the direction for the publishing house to implement boutique strategy again,and explores the solutions to the shortcomings,with a view to helping the publishing house gather strong competitiveness to meet the market challenges in the new situation.