Research On "China Mongolian News Network" And "New Countryside" Channel

Agricultural communication is an important part of solving the three agricultural problems.The role of agricultural communication is to promote the progress of agricultural technology and rural economic development,to promote the harmony and stability of rural society,and to lay the foundation for the realization of agricultural modernization.Therefore,it is necessary to identify and solve the current problems in agricultural communication in the dynamic connection with the new background of the times.The development of agricultural communication in Inner Mongolia Autonomous Region,a province with a predominantly agricultural and animal husbandry industry,is of great importance.It is in this environment that the "China Mongolian News Network" and "New Countryside" channels have been established to provide practical,scientific and abundant information to improve the living standards of farmers and herdsmen.This paper focuses on China Mongolian News Network "New Countryside" channel to explore how the channel can gain a foothold in the rapidly developing social and economic environment,and how it can survive and develop under the increasingly fierce media competition.Based on the above issues,we analyze the strengths and weaknesses of China Mongolian News "New Countryside" channel and study how to improve its communication effect and how to cater to the audience in the complex media environment.firstly,an overview of the New Rural Channel is sorted out and analyzed in Chapter 2.The characteristics of New Rural channel and its problems are sorted out in the third chapter.It can be seen that New Rural channel has the characteristics of focused coverage topics,a wide variety of coverage contents,satisfying users’ social needs,and providing the audience with ideation space.In terms of content,there are problems such as unclear classification of content,insufficient supply of content,and news value of content to be improved;in terms of users,there are problems such as lack of communication and interaction with users and low user viscosity;in terms of technology,there is a lack of maintenance of the channel.Finally,we propose four feasible suggestions for "New Rural" channel,mainly focusing on four aspects:maintaining the core positioning,insisting on "content is king",attaching importance to personnel training,improving staff business level,accelerating the pace of information update,eliminating the phenomenon of stopping change,increasing the variety of carriers,and strengthening the use of popular consulting communication carriers.In this way,we will study all aspects of the "New Countryside" channel of China Mongolian News Network and explain the way of its development.