Research On The Development Strategy Of Mobile Audiobook Platform In The Era Of Knowledge Payment

With the development of mobile Internet technology and the change of people’s consciousness of consumption structure,audiobooks have been endowed with new vitality.Its characteristics and the current accelerated pace of production and life fit,has a new communication characteristics.After entering the era of knowledge payment,the barbaric growth mode of recording informal audio and throwing money on free products to attract users has been corrected,and mobile audiobooks have officially entered the track of knowledge payment.Based on the knowledge payment as the background,this paper takes the mobile audiobook platform as the research object,takes Dragonfly FM as the case of this study,and uses literature research method,case comparison method,questionnaire survey method and other research methods to analyze the future development trend of the audiobook market.Audio books,as the "ear economy",are a highly competitive industry in the future.This confirms the post-structuralist Foucault’s saying that "space is the place where power is fought for,and also the medium of power implementation".According to the research,Dragonfly FM,as one of the top three mobile audiobooks in China,is representative in research.In terms of content production,it provides users with diversified choice of premium paid content through exclusive signing of super IP,PGC production and introducing publishers and local radio stations.In terms of service,it extends user satisfaction by constructing multi-scene and platform social interaction.Users use audio for learning,entertainment,relaxation,social interaction and other activities,which in turn play a positive role in users’ cognition,emotion,behavior and other aspects.The platform realizes the closed-loop consumption flow between the user and the platform in this mode.However,Dragonfly FM also has a lot of problems,such as the long-term shutdown of super IP,resulting in the weakening of user viscosity;Poor platform stability,sudden withdrawal and excessive advertising reduce user experience;Alternative products and peer competitors steal market share.In the chapter of solving suggestions,based on the author’s internship in Dragonfly FM and communication experience,the author gives practical and theoretical suggestions.