| Against the background of the impact of the COVID-19 epidemic around the world and the heavy blow to intercultural communication activities,Informal Talks,as a talk show with unique intercultural communication connotations,actively integrates into the wave of media technology change,innovates the content and format of the show,assumes the social responsibility of the media,and opens a window for adhering to the position of intercultural communication and transmitting China’s voice to the world.Taking the 6-7 seasons of Informal Talks produced and broadcast during the epidemic as the research object,the paper first sorts out the dissemination of the programme in the context of the epidemic.Besides,the cultural issues of the show are classified by statistical classification,and their selection characteristics and value orientation are summarized.In addition,the intercultural communication paths of Informal Talks during the epidemic are discussed from three aspects: content,expression and channel.Based on interviews with overseas audiences,the international communication of cultural programmes was rethought.Research shows that Informal Talks has taken advantage of the situation and entered the era of new media communication in the form of traditional media.During the epidemic,it tried some useful innovations in content,and also achieved a certain sense of breakthrough in expression.While gaining wide acclaim from domestic audiences,it also explored international channels of communication.These initiatives also remind other Chinese cultural communication actors of the same kind to actively update their way of thinking,constantly expand the boundaries of cultural communication in the post-epidemic era,get close to the psychology of overseas audiences,help Chinese culture reach the international stage in a more vibrant and affable way,and let world culture communicate with each other in a more open and inclusive manner,promote understanding and dissolve cultural divides. |
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