Research On The Application Strategy Of Opinion Utterance Of Short Video Blogger Of Food Exploration

With the popularization of 5G networks,short video has gradually become an important channel for users to obtain information daily.In order to accurately meet the needs of audiences and develop exclusive markets,the vertical segmentation trend of short videos is becoming increasingly evident.In this context,short videos of gourmet exploration shops,which mainly visit and comment on restaurants,stand out among many vertical categories.In order to meet the needs of the public,short video bloggers of food exploration need to use opinion utterance to convey consumption suggestions,which has a profound impact on the audience’s information cognition,consumption attitude,and offline behavior.This study is based on the opinion discourse of the food exploration short video bloggers.First,it explains the connotation of the core concept "opinion discourse",and takes the food exploration short videos as examples to analyze the application scenarios,types of utterance,and presentation symbols of bloggers opinion utterance.By summarizing its application dilemma,there are three problems: insufficient authority of the subject,serious assimilation of content,and lack of information functionality.Finally,based on the application characteristics and existing problems,combined with my own creative experience,this paper puts forward three strategies for opinion-based utterance: first,further standardize the communication of opinions,and present opinion utterance in the effective way;Second,integrate the perspectives of civilian and professional exploration;Third,choose discourse expression methods according to different scenarios,strengthen various opinions and information,and strengthen the influence and dissemination of opinions.