Analysis On The Spatial Difference Of Shaanxi Consumption Environment Based On Online And Offline Data

Carrying out research on the consumption environment is a powerful promoter of accelerating the construction of the consumption environment,and it is a reflection of the importance of the promotion of consumption to the economy.In-depth analysis and accurate judgment of the current status of domestic and domestic consumption environment,changes in consumption trends,and possible factors affecting consumption are of great practical significance to help our province’s high-quality economic development.This article is based on offline field surveys and online reviews of two different kinds of data.We have calculated the consumption environment of Shaanxi Province and its cities.And conducted a comparative analysis.Based on the research of Shaanxi Province’s consumer environment index based on the data collected from offline field surveys,this article improved the evaluation indicators and measurement points based on the 2017 consumption environment index compilation study and established a new index system.Based on the data collected from offline surveys,the consumption environment of 13 cities in Shaanxi Province in 2018 was measured,and for the first time,the consumption environment of each city in Shaanxi Province was compared with the geographical distribution based on the spatial and geographical distribution of the cities in Shaanxi Province.Combined,the spatial differences of the consumption environment in Shaanxi provinces and cities measured in 2018 based on offline data are studied.Based on the online data of text mining in Shaanxi Province,the consumer environment is assured.This article crawls the food review data of ten prefectures and cities in Shaanxi Province on the public comment platform,cleans the data,analyzes the text features,and establishes a line.Based on the index system of consumption environment and the method of sentiment dictionary,the total peace of mind and the peace of mind of each sub-item in Shaanxi Province and its cities based on online reviews were calculated.Based on the spatial quantile map,the analysis was performed.Spatial distribution characteristics of consumption environment measured based on online data.The calculation results of the two data sources are not much different,and they are consistent.The calculation results show that the southern Shaanxi region is the best,with Hanzhong and Shangluo ranked first,and Ankang ranked relatively centrally;Guanzhong area is divided into two levels,which are more dispersed,of which Xi’an and Weinan ranked first,Tongchuan and Xianyang ranked lower;northern Shaanxi ranked behind,of which Yulin ranked middle and Yan’an ranked behind.The research results show that consumer online reviews are also a reliable reference for measuring the local consumption environment.For subsequent research on the consumption environment,consider combining offline and online data sources to comprehensively measure the consumption environment.