Research On The Relationship Among Real Estate Enterprises’ Cost Control,Financing Structure And Sales Performance

In the process of national economic development,real estate as one of the main pillar industries,has greatly promoted the progress of the national economy and improved the level of urbanization in my country.In the process of rapid social and economic innovation and development,the original high-speed development stage of the real estate industry has gradually lost.The golden age of the industry has gone,followed by the entery of the silver age,and the industry competition has intensified.As the market competition intensifies,real estate enterprises bid farewell to the era of high profits,and cost control has become the core content for enterprise development.In addition,driven by the high turnover enterprises led by Country Garden,cash flow has become the first factor of real estate enterprises,and financing has also become one of the core elements of the development for real estate enterprises.In this paper,from the perspectives of cost control and financing structure,taking F group,a Hong Kong listed company as an example,by virtue of linkage model,its impact on sales performance is analyzed.Through the actual data,this paper makes a deep analysis of the relationship among them,and provides support for the interaction of cost,financing and sales performance of real estate enterprises in the future.The main contents of the paper are as follows:The first part analyzes the research background and influence of article writing,and combines the actual development of the domestic real estate market,introduces its development status,and conducts a scientific forecast analysis of the future development of the real estate industry.The second part is literature review and related theoretical knowledge.One part is the cost control theory,which enables us to form a preliminary understanding of cost management and control;the other part is financing structure theory,which mainly analyzes the relationship between liabilities and enterprise value.The third part mainly analyzes the current cost composition of real estate enterprises,and deeply analyzes the factors influencing the cost and financing structure.The fourth part takes F group as an example to analyze the relationship among cost,financing and sales performance.In conclusion,financing structure and sales performance are mutually affected.The larger the scale and the higher the market recognition,the more support the enterprises can get in the capital market,which in turn promotes the promotion of sales performance.Cost control has little impact on the sales of real estate enterprises,but the sales scale of real estate enterprises can have a significant impact on costs.The fifth part is based on the results of empirical analysis.Among them,we start from the two levels of financing structure and cost control,and propose targeted countermeasures to further promote the better development of real estate enterprises.